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Posts Tagged ‘Jason Priestley’

Lowe Roche Goes Fearless for Canadian Cancer Society

Lowe Roche has launched a new interactive campaign for the Canadian Cancer Society called “The Fearless Challenge,” which attempts to raise money online by asking people (such as the actors involved with the campaign) to face their worst fears for a certain price to be donated to the Canadian Cancer Society. If the goal is met, individuals honor their pledge by facing their fear head-on.

“The Canadian Cancer Society is committed to creating a world where no Canadian fears cancer, but we are not there yet,” explains Mike Kirkpatrick, director, marketing for the Cancer Society in Ontario. “We know that more work needs to be done because a cancer diagnosis is still one of the scariest things a person can face.”

The campaign attempts to help raise funds to help those with cancer, based on the insight that a cancer diagnosis, despite progress with managing the disease, is still a very fearful proposition. So in addition to helping to raise funds, the campaign also attempts to help tackle that fear in cancer patients by showing people conquering their own greatest fears. Celebrity endorsers and participants in the campaign include actor Jason Priestley, sports commentator Jesse Palmer, Shannon and  Sophie Tweed-Simmons of Gene Simmons Family Jewels and Shannon & Sophie, and Hedley bassist and cancer survivor Tommy Mac. But the campaign isn’t just relying on celebrity endorsements, it invites viewers to participate by filming their own video and making a pledge at FearlessChallenge.com. Stick around for credits and actor Jonathan Keltz‘s pledge after the jump. Read more

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

WWF, john st. Team Up to Raise Climate Change Awareness for Earth Hour

WWF has enlisted the aid of Toronto-based john st. in a new campaign raising awareness of climate change for Earth Hour (scheduled for Saturday, March 29, from 8:30 p.m. to 9:30 p.m.), not to be confused with Earth Day on April 22nd.

For the campaign, WWF is asking people to take a moment of darkness (kind of like a moment of silence) to reflect on climate change during this year’s Earth Hour. WWF and john st. have asked people to post videos to their site about what they’ll be considering during their moment of darkness. Videos from Jason Priestley (hey, remember him?), William Shatner, and Roberta Bondar (the first female Canadian in space) were among the first uploaded to the site and should help spread engagement. In addition to the videos, the site educates people on ways to get involved, asks people to pledge their support, and calls on people to make a donation to Help Canada Go Renewable in time for Earth Hour. You can check out Priestley’s video above, and Shatner’s after the jump. Remember to turn out the lights this Earth Hour and, if you feel so inclined, head on over to the Moment of Darkness website and upload your own video concerning your thoughts on climate change. Read more