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Posts Tagged ‘Jason Sadler’

That Guy Who Sold his Last Name is Back, Selling his Last Name Again

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Last year, AgencySpy brought you coverage of graphic designer Jason Sadler, some guy who wanted to make selling himself out as crazy and overblown as possible.

He began his foray into the world of turning himself into a walking billboard for money with IWearYourShirt.com, a website where people could volunteer to wear sponsors; t-shirts around for a fee because they were really hard up or something. Next, Sadler decided to take his experiments into human commercialism to the next level with BuyMyLastName.com, a site that allowed him to auction off his last name for the entirety of 2013 for $45,500 to Headsets.com.

Now, evidently out of ideas, Jason HeadphonesDotCom will auction off his name once more for 2014 before taking his great-grandfather’s name until he dies or gets bored. What’s in it for brands? Well, check out this little nugget from the press release:

The company associates $250,000 in sales and just over $6 million of advertising impressions in less than two months directly to purchasing the rights to Jason’s last name. “The publicity impact was beyond belief. Our recognition factor jumped right away and still lasts now. Best $45k I have ever spent,” said Mike Faith, Headsets.com CEO.

So, there you have it, if you’re a brand on par with Headsets.com. The winning sponsor will also have their brand name appear on the cover of Jason’s new book (which you’ll find info about at, what else, SponsorMyBook.com), so really, you can’t go wrong. Bid at BuyMyLastName.com.

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Guy Who Will ‘Wear Your Shirt’ Tries to Extend 15 Minutes of Fame by Selling Off Last Name

Do you remember this guy? Well, if not, he’s one Jason Sadler, who four years ago vowed to wear any logo on a shirt for a price and double it to do anything else, we suppose, as part of the deal. Well, our friend is trying to prove Warhol wrong and extend his career, which has now apparently expanded into the digital marketing world.

If you have to squint at the image, no worries, Sadler is indeed auctioning off his last name. Bidding for “BuyMyLastName” is currently at $34.5K for the surname surrender, which our lad is doing to donate funds back into his “Shirt” cause while also scaling his three-person team into a “bonafide creative agency that helps brands build digital campaigns.” Well, Sadler promises that 10 percent of the cause will go back to charity, and as of now, his last name is “JLabAudio.” If you hold off until the auction’s expiration date on Dec. 12, we won’t be mad atcha, but we’re somewhat anxious to see what come out when he officially adopts his new last name on Jan. 1 (and will keep it throughout 2013).