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Posts Tagged ‘Jay Benjamin’

Saatchi & Saatchi Takes on Octopus for Charter


Saatchi & Saatchi has a new campaign for Charter Communications, touting its high-speed Spectrum network with a series of new spots.

In the 60-second spot at the center of the campaign, a couple is inspired by a cooking show to buy a live octopus. But when faced with the prospect of actually cooking the octopus, the creature wraps its tentacle around the man’s hand and he runs for the bathroom. “It’s funny how seeing a clearer picture can lead you to see the bigger one,” the voiceover says over soft piano music, and the woman changes gear from looking up a recipe to looking for caring for a pet octopus. It’s kind of cute and funny, and certainly more memorable than most ads in the category.

Saatchi and Saatchi’s campaign also includes a couple of 30-second spots, taking on the more commonplace situations of a father helping his son with a science project and another father who can’t seem to get his infant to stop crying.

More below.

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Saatchi & Saatchi Creates Dual Spots Featuring NFL Rivals for Duracell

Saatchi & Saatchi created a pair of spots for Duracell featuring NFL rivals the Seattle Seahawks and San Francisco 49ers.

Both spots carry the same message: “When the game’s on the line, the NFL trusts Duracell Quantum to power their gameday communications.” The difference is that one spot presents this from the Seahawks’ perspective (on offense), while the other examines things from the 49ers’ point of view (on defense), leaving the ultimate outcome of a game defining play up in the air. After the viral success of  Saatchi & Saatchi New York’s “Power Your Game” spot back in January, these efforts feel a bit lightweight by comparison. Still, the different views of the same play approach is at least somewhat interesting and the continued NFL partnership should appeal to football fans.

Stick around for the 49ers version after the jump. Read more

Changes in Creative at Saatchi & Saatchi New York

saatchiu-amd-saatchi-logo

Today we learned that some staffing changes have indeed occurred at Saatchi & Saatchi New York this week.

To continue in the passive voice: it is true that a small number of employees, most of whom worked in the creative department, are no longer with the agency as of yesterday. Today a tipster tells us that the number was 14-16 and that more departments may be affected as well.

We do suspect that this shuffling of the desks may have something to do with the recent appointment of Jay Benjamin, who left his position as CCO at Leo Burnett New York to join the Publicis sister agency in May. That move came less than a year after Brent Smart took the reins as CEO in November 2013.

The new team’s ultimate strategy remains unclear, but it will almost certainly not involve more cats, be they grumpy or not.

Jay Benjamin Jumps to Saatchi & Saatchi as CCO

Jay BenjaminJay Benjamin has left Leo Burnett to fill the chief creative officer role at sister shop Saatchi & Saatchi, Adweek reports.

The transition should be smooth for Benjamin, with no shift in title and a move to a larger Publicis-owned agency. Benjamin joined Leo Burnett as an executive creative director for the Sydney office in 2008 and has held the chief creative officer title for the last four years. His work for the agency includes the Cannes Lion winning “New York Writes Itself” for the Village Voice. Prior to Leo Burnett, Benjamin served as executive creative director at J. Walter Thompson. He has worked for Saatchi & Saatchi before, as creative group head Saatchi & Saatchi New Zealand and Saatchi & Saatchi Sydney, respectively. He begins his new role on April 21st.

Chobani Indeed Picks Leo Burnett as AOR

Jeez, it took long enough. Nearly three weeks after tipsters first told us that Leo Burnett’s New York office picked up the Chobani account, it’s finally been made official. The recently opened NY office, which is led by CCO Jay Benjamin, MD Tom Flanagan and director of strategy Jumana Abu-Ghazaleh, beat out the likes of Arnold and Grey and picks up the top-selling yogurt brand’s biz from Gotham (example of the NY shop’s work here). Chobani founder/CEO Hamdi Ulukaya says in a statment, “”We chose Leo Burnett New York because they understand the importance of authentic engagement and the necessity to constantly evolve a brand while keeping it true to its roots.”