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Posts Tagged ‘Jay Gundzik’

Modus Operandi Launches New Campaign, Website for Belvedere

Digital agency Modus Operandi has completed their first initiative for client Belvedere vodka, including both a new campaign and completely redesigned website.

The new website hosts the campaign brand videos, conceived by Modus Operandi and directed by Christopher Ferguson via sister company ModOp Films. Belvedere’s new site and brand videos implore viewers to “#knowthedifference” between terms like “dirty,” “wet,”and “dry,” as in the above “Luxury Vodka State of Mind,” which is set at an upscale pool party. Another video features Belvedere’s Claire Smith, “the First Lady of Vodka” celebrating the vodka martini, which we’ve featured after the jump (along with credits for the brand videos).

““The goal of the website redesign was to modernize Belvedere’’s digital presence as more of a luxury lifestyle brand,”” says Modus Operandi Creative Director Jay Gundzik. “”We use creative social campaigns to activate and drive their consumers to the global Belvedere site. Once there, they can get a feel for the brand through a series of creative branded videos and short documentary-style films. Consumers can also find new cocktail recipes and take a deeper dive into Belvedere’s culture and character.””

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Wednesday Odds and Ends

-L.A.-based shop Modus Operandi has brought on EA Sports alum Jay Gundzik as senior creative director.

-Global PR agency Racepoint Group has rebranded as, you guessed it, Racepoint Global. link

-The Ad Council has developed its first in-house mobile app dubbed Toothsavers (see above). link

-Director Marc Forster, the man behind films like Monster’s Ball and Quantum of Solace, has joined the roster of Tool for commercials. link

-Following a pitch, Sid Lee’s Toronto office has been awarded rebranding duties for its hometown NBA team, the Toronto Raptors.

-So long, Draft. link

-Yes, a puppy will join the Clydesdales in this year’s Budweiser Super Bowl campaign. link