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Posts Tagged ‘Jay Russell’

Weird Al Stars in GSD&M’s Holiday Effort for Radio Shack

In an attempt to boost holiday sales, GSD&M enlisted the services of one Weird Al Yankovic on behalf of the struggling Radio Shack.

The resurgent Yankovic, of course, just had the first number one album of his career with his fourteenth full-length, Mandatory Fun. Radioshack CMO Jennifer Warren cited Yankovic’s resurgent popularity and “cross generational appeal” in explaining the decision to enlist the King of Parody, telling MediaPost, “He’s had a resurgence, including a No. 1 album, and an appearance on the Grammies, as well as a recent tour of the talk shows.”

And, indeed, Yankovic has appeal from everyone from those introduced to the parodist in the eighties, to those of us who bought Bad Hair Day on compact dist in elementary school, to the kids just being introduced to him today through the music videos he released to promote the new album. But does GSD&M make it work?

Kind of. Yankovic’s quirky, nerdy charm is certainly on display in the ad, and Radio Shack could benefit from the association, but the spot stops short of fulfilling its comedic potential. When a customer asks if Radio Shack carries HeliQuads, Shack employee Yankovic bursts into song about how it is the perfect place for holidays toys for, boys, girls, and your cousin Bob who is 43 and lives at home. GSD&M worked from a script, collaborating with Yankovic from there, according to GSD&M President Marianne Malina. Given Yankovic’s distinct personality (which is what you got him for), it may have made more sense to just let him come up with his own ideas.

Interestingly, the ad will debut in cinemas, where viewers can use the Shazam app to download a longer version. The ad is part of GSD&M’s larger “Gift Smart” campaign as the agency continues to attempt to start conversations around the sinking Radio Shack brand. Recent efforts include the suggestive back-to-school campaign, which ruffled a few conservative feathers with its innuendo.

“Everything we’ve done together…is about getting buzz, and getting back into the conversation,” Warren told MediaPost. Read more

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GSD&M Targets Wedding Season for Southwest Airlines

GSD&M is launching its fall campaign for Southwest Airlines with a new spot, entitled “Wedding,” which debuts this Sunday during NFL programming.

The ad touts Southwest Airlines as the perfect partner for wedding season. While it may seem like odd timing (with wedding season just ending), invitations are likely making their way out now, and people like the woman in the ad may be wondering how they’re going to make it to several different weddings without going broke. The spot takes a humorous approach, showing the woman partying it up, dancing at several different weddings, before finally resting (very) easy on a Southwest flight. “Everyone deserves 73 dollar fares,” says a voiceover, “because wedding season can get expensive.”

The broadcast spot, as well as a few which roll out later in the month, will run through December. There’s also a print campaign, shot by photographer Martin Schoeller, which features product-focused messages promoting “Bags Fly Free” and free in-flight TV courtesy of DISH. Read more

GSD&M Talks Protection for Radio Shack

GSD&M has a new back-to-school campaign for Radio Shack that makes good use of awkward humor to promote the brand’s protection plans.

In “The Talk” for example, a dad tells his son it’s time they had “the talk.” His son, horrified, listens as his father emphasizes the need to use protection. “I know you just want to get out and show it off, but you can’t just go swinging it around all willy-nilly trying to impress the girls.” He continues, “This glass is fragile. We’re covered though…” as the son looks greatly relieved. The spot’s use of innuendo in an awkward, easy to relate to situation makes it funny and memorable.

In the similarly suggestive “Laundry,” the tables are turned, and it’s the father who is made to feel awkward. We’ve included that spot, along with credits, after the jump. Read more

GSD&M Celebrates End of Wright Amendment for Southwest Airlines

Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”

To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits. Read more

GSD&M Combines Drinking, Spearfishing for Pacifico

GSD&M has a new campaign for Pacifico, entitled “Yellow Caps,” set to roll out this summer.

“Yellow Caps” is a term “coined by bartenders and refers to Pacifico’s bright yellow bottle caps, which are easily identifiable in crowded beer coolers.” For GSD&M’s latest campaign they have utilized the iconic caps, with the underside used to engage consumers with printed GPS coordinates marking one of 21 incredible spots throughout Baja, mainland Mexico and on the Pacific coast of the U.S. Each cap also encourages consumers to visit the newly-designed DiscoverPacifico.com, where visitors can enter their GPS coordinates to “drop in to a unique locale and activity like spearfishing in Santa Maria Bay, surfing in Scorpion Bay or camping on Playa el Requesón.”

The initiative is designed as a tie-in to the agency’s new broadcast spots, which attempt to appeal to Pacifico drinkers’ sense of adventure. In “Spearfishing” (featured above), for example, a group of friends set out in a boat, drinking Pacifico and spearfishing. While you might question whether drinking and spearfishing are  the best combination, GSD&M make it appear fun. Nobody gets stabbed and the friends grill up the fish on the beach following their catch.

“Pacifico’s popularity has expanded significantly in the last five years; it is now available in all 50 states,” said Jim Sabia, chief marketing officer for Constellation Brands Beer Division, Pacifico’s exclusive U.S. importer. “This new campaign gives every Pacifico drinker the opportunity to  experience the Baja lifestyle that shapes the brand’s boundless spirit.” Credits after the jump. Read more

GSD&M Convinces Southwest Airlines to Show Us Its Pearly Whites

Today Austin’s GSD&M released a sunny new spot for client Southwest Airlines in order to promote its just-announced vacation destinations.

The “just got our passport” theme stems from the fact that Southwest will begin flying to spots outside the continental U.S. for the first time in its more-than-40-year history on July 1st.

The agency enlisted award-winning photographer Martin Schoeller, a celebrity portraitist whose subjects include various film stars and regular guys with wives and kids, to direct the spot–hence its focus on confessional close-ups of the people who have a good time helping you get to where you’re going.

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GSD&M Launch Zales Holiday Campaign with ‘Balloons’

GSD&M has Zales’ “Let Love Shine” holiday campaign with the spot “Balloon,” featuring the surprisingly not terrible music of Lord Huron. I say “surprisingly not terrible” because of the band’s name, but the diamond store chain boasts that in 2010, it did help propel The Black Keys (not my favorite but certainly not terrible) to stardom by using their music in an ad (and newer indie darlings like Alabama Shakes in subsequent campaigns).

While jewelry commercials are sentimental by nature, this one tries not to be too cloying about it. It shows a man trudge across a snow-covered city to propose to his girlfriend by holding a bunch of balloons to get her attention and then take out the engagement ring. It’s kind of cute, even if it’s a little perplexing to not be in the same room for a proposal.

I’m not quite ready for the onslaught of holiday advertising yet, but I know what I hate, and I don’t hate this spot for Zales “Celebration” bridal collection. And that’s rare for a jewelry spot, especially one around this time of year. Credits after the jump.

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GSD&M, Welikesmall Make Science Look Cool for U.S. Air Force

Yeah bitch, science!

If you’ve been paying attention to education in this country, you probably know that U.S. students aren’t stacking up so great against students around the world. They’re currently ranked 25th globally in what educators have taken to calling STEM: science, technology, engineering and mathematics.

In an attempt to get more students to pursue careers in science and technology (other than meth manufacturing), the U.S. Air Force teamed up with agency GSD&M to create a project called the Air Force Collaboratory, described as “an online educational platform that pairs students with Air Force experts to tackle three unclassified military projects.” The projects include a prototype technology to rescue people trapped in collapsed structures, determining where to launch the newest GPS satellite, and designing the next generation of unmanned aerial vehicles.

GSD&M partnered with interactive design consultancy Welikesmall to create video content from three Air Force bases, including Air Force Space Command — one of the most restricted-access areas in the country. Using video, including shots captured by crawling through debris in simulated earthquake conditions, GSD&M and Welikesmall created an informative and engaging video. They make science and technology seem kind of cool, not always an easy feat. The video was lacking one crucial piece though: Bill Nye.

Welikesmall also created a social media network that allows the Air Force to constantly update the site with new content, projects and notifications. They even turn the project into something of a game, with users able to see how their ideas rank against their peers. It will be interesting to see what new ideas emerge from this endeavor. Credits after the jump. Read more

GSD&M Bows First Work for Walgreens

Three months after reportedly beating out McGarryBowen for Walgreens creative duties, Austin’s own GSD&M has unveiled its first campaign for the drug store chain, which carries the tagline “At the Corner of Happy & Healthy” (still a little iffy on this one).

In this effort aptly dubbed “1901,” we’re treated to a little rework of “Down on the Corner” and VO work from John Corbett (aka “Aidan” from Sex and the City or the dude from Northern Exposure, take your pick) while we take a quick, 30-second ride through Walgreens’ 111-year history. Still, GSD&M has managed to pack enough in for us to not only see how the chain’s design has evolved over the years, but remember that Walgreens was responsible for the drive-thru pharmacy and child-safety caps among other things. While the concept of “1901″ is not the most novel one, the little history lesson within makes it worth viewing, we suppose. Credits after the jump.

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Russell Takes ECD Post at GSD&M

A lot of happenings to report at the Austin-based, Omnicom-owned GSD&M, which has confirmed that Jay Russell has been appointed as executive creative director at the agency. From what one tipster tells us, “They finally got it right.”In addition to the promotion of Russell, who rejoined GSD&M after a stint at CP+B, the former has promoted Marianne Malina (welcome back) to president, will have Betty Pat McCoy and Carmen Graf to lead the media department and name Jeanne Crockett as SVP/operations.

During his first stint at the TX-based GSD&M, Russell eventually moved up to group creative director on the now-defunct BMW biz. The new creative boss will take over for Mike Wilson, who was ousted from GSD&M nearly 18 months ago.

 

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