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Posts Tagged ‘Jay Russell’

GSD&M Launch Zales Holiday Campaign with ‘Balloons’

GSD&M has Zales’ “Let Love Shine” holiday campaign with the spot “Balloon,” featuring the surprisingly not terrible music of Lord Huron. I say “surprisingly not terrible” because of the band’s name, but the diamond store chain boasts that in 2010, it did help propel The Black Keys (not my favorite but certainly not terrible) to stardom by using their music in an ad (and newer indie darlings like Alabama Shakes in subsequent campaigns).

While jewelry commercials are sentimental by nature, this one tries not to be too cloying about it. It shows a man trudge across a snow-covered city to propose to his girlfriend by holding a bunch of balloons to get her attention and then take out the engagement ring. It’s kind of cute, even if it’s a little perplexing to not be in the same room for a proposal.

I’m not quite ready for the onslaught of holiday advertising yet, but I know what I hate, and I don’t hate this spot for Zales “Celebration” bridal collection. And that’s rare for a jewelry spot, especially one around this time of year. Credits after the jump.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

GSD&M, Welikesmall Make Science Look Cool for U.S. Air Force

Yeah bitch, science!

If you’ve been paying attention to education in this country, you probably know that U.S. students aren’t stacking up so great against students around the world. They’re currently ranked 25th globally in what educators have taken to calling STEM: science, technology, engineering and mathematics.

In an attempt to get more students to pursue careers in science and technology (other than meth manufacturing), the U.S. Air Force teamed up with agency GSD&M to create a project called the Air Force Collaboratory, described as “an online educational platform that pairs students with Air Force experts to tackle three unclassified military projects.” The projects include a prototype technology to rescue people trapped in collapsed structures, determining where to launch the newest GPS satellite, and designing the next generation of unmanned aerial vehicles.

GSD&M partnered with interactive design consultancy Welikesmall to create video content from three Air Force bases, including Air Force Space Command — one of the most restricted-access areas in the country. Using video, including shots captured by crawling through debris in simulated earthquake conditions, GSD&M and Welikesmall created an informative and engaging video. They make science and technology seem kind of cool, not always an easy feat. The video was lacking one crucial piece though: Bill Nye.

Welikesmall also created a social media network that allows the Air Force to constantly update the site with new content, projects and notifications. They even turn the project into something of a game, with users able to see how their ideas rank against their peers. It will be interesting to see what new ideas emerge from this endeavor. Credits after the jump. Read more

GSD&M Bows First Work for Walgreens

Three months after reportedly beating out McGarryBowen for Walgreens creative duties, Austin’s own GSD&M has unveiled its first campaign for the drug store chain, which carries the tagline “At the Corner of Happy & Healthy” (still a little iffy on this one).

In this effort aptly dubbed “1901,” we’re treated to a little rework of “Down on the Corner” and VO work from John Corbett (aka “Aidan” from Sex and the City or the dude from Northern Exposure, take your pick) while we take a quick, 30-second ride through Walgreens’ 111-year history. Still, GSD&M has managed to pack enough in for us to not only see how the chain’s design has evolved over the years, but remember that Walgreens was responsible for the drive-thru pharmacy and child-safety caps among other things. While the concept of “1901″ is not the most novel one, the little history lesson within makes it worth viewing, we suppose. Credits after the jump.

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Russell Takes ECD Post at GSD&M

A lot of happenings to report at the Austin-based, Omnicom-owned GSD&M, which has confirmed that Jay Russell has been appointed as executive creative director at the agency. From what one tipster tells us, “They finally got it right.”In addition to the promotion of Russell, who rejoined GSD&M after a stint at CP+B, the former has promoted Marianne Malina (welcome back) to president, will have Betty Pat McCoy and Carmen Graf to lead the media department and name Jeanne Crockett as SVP/operations.

During his first stint at the TX-based GSD&M, Russell eventually moved up to group creative director on the now-defunct BMW biz. The new creative boss will take over for Mike Wilson, who was ousted from GSD&M nearly 18 months ago.

 

GSD&M, Mullen Let it Snow

For most Americans, the hope of a “White Christmas” is diminishing with each new weather report. So, GSD&M and Mullen are taking it upon themselves to give a wintry experience to those whom God has deprived of snow and fun.

GSD&M is presenting the “One-Sided Snowball Fight,” an opportunity for users to pelt helpless employees with snowballs. The dude in the Santa costume in Andy Miller, a creative director/copywriter at the agency. When typing in “creative” on the site’s search bar, Mr. Miller is the first person who comes up, which is why his video gets on our site. Ah, the power of SEO.

Currently, GCD Jay Russell has been engaged in more snowball combats than any employee according to the site leaderboard (609 times). If you recall, Jay returned to the agency in July after a stint at CP+B. Obviously, the man was missed.

Meanwhile, Mullen is using Google Maps’ API to create “Snowify.Me,” a website that adds snow to any location. From the location, users can add a variety of holiday decorations that change size according to distance (including the Royal Couple and Occupy Wall Street-ers). Pictured above, you’ll find MediaBistro’s NYC offices (link here). If only it was actually this festive in real life. Applause to GSD&M and Mullen for the gift of seasonally appropriate weather.

The Faces of L.L. Bean Light Up the Holidays

Meet A.J., a sales associate at an L.L. Bean retail store somewhere in America. Having worked in clothing retail for a good number of years, I can tell you with great certainty that A.J.’s an overachiever. If his portrayal in this holiday campaign for L.L. Bean from GSD&M is an accurate depiction of A.J.’s expansive knowledge of the clothing he sells, his manager must love him and his co-workers must secretly despise him, making a special point not to invite him out to after work drinks at the local Maine tavern.

Thankfully, not every employee in this TV and online campaign is as unlikable as A.J. For example, we have Jason, the enthusiastic, no nonsense, heavily accented leather cutter. Be honest, wouldn’t you love it if you knew your boots were cut by this guy?

And then there’s Nicole, a “comfort-seller” who works in the L.L. Bean footwear department. A.J. could really learn a valuable lesson from Nicole’s dedication to her customer’s happiness. Remember, A.J., instead of being a suck up and memorizing totally useless information about your store’s products, just be kind and courteous, like Nicole. That’s why she gets to go out for drinks and you’re stuck at home with only your mesh pockets to keep you warm.

See more videos here and view credits after the jump.

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Jay Russell Returns to GSD&M

Guess there’s no place like home. As wonderfully named commenter BootsyCollins noted in our post on Omid Farhang yesterday, Jay Russell had indeed headed back to Austin to serve as VP/managing group creative director at GSD&M (he is one of four managing GCDs overseeing the creative department at the agency). Actually, it seems like it’s been in the works for quite a while, but nonetheless, the Idea City’s former BMW creative lead harbors no ill will towards his former Boulder-based employer, saying, “Crispin is [an] amazing place, but GSD&M is where my heart is. The agency is putting all of the right pieces in place to really take off in the coming years.”

During his time as a CD at CP+B, Russell managed the Microsoft Windows account and helped launched the Windows Phone internationally. Prior to originally joining GSD&M, Russell worked on Bud Light and other business at DDB, served as a CD at Square One on the Miller Brewing biz and was a CD on Nationwide Insurance at TM Advertising.

Farhang Leaves CP+B (Updated)

Who needs official agency confirmation when a simple Facebook post will do the trick? A source sent us a recent post from one Omid Farhang, a VP/group creative director at Crispin Porter + Bogusky who just recently announced his departure from the agency on the social network, saying, “Thank you CP+B for five rip-roaring, life-changing years. Count me deeply grateful and damn lucky.” Hey, at least it looks like it was amicable. During his half-decade at the agency, Farhang worked on campaigns for VW, Truth, Domino’s, Gap and was the copywriter on Burger King’s infamous, award-winning “Whopper Freakout” campaign (in 2008, my old pub Creativity also named Farhang the 7th most awarded copywriter in the world). Our sources tell us that Farhang isn’t heading to another agency at this point. Perhaps a freelance jaunt in Europe is in the cards?

We’re hearing there might be a couple of other recent notable departures on the creative front, but we’re checking to confirm. Look for the update here.

Update: We’ve received confirmation that Mitch Bennett and Jay Russell are also both no longer at CP+B. If you recall, the pair left GSD&M for Boulder in early 2010, with Bennett joining Crispin as ACD and Russell as creative director. During their time at GSD&M, Russell served as group creative director on BMW while Bennett was a CD on Southwest, Goodyear and LL Bean among other accounts.

Now You Can Put Faith in Your Facebook Friends on Bing

CP+B has rolled out its latest spots for Bing, this time showing how your Facebook friends can help you with your decisions while dillydallying on Microsoft’s search engine.  Electro-funk-meisters Chromeo provide the score with their track “Hot Mess” for this new, Roman Coppola-directed campaign, which we think tells us that we really can’t make up our own minds and we should trust our Facebook friends with our lives. Ok, got it. Second spot and credits after the jump.

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GSD&M’s First Work For Goodyear: Pass or Fail?

Here’s a look at the first work from the folks at GSD&M for Goodyear tires since the Austin-based agency won the account in April of last year. Dubbed “More Driven,” this campaign highlights some of the brand’s achievements from being the official tire of NASCAR to the first tires on the moon and the tires that broke the land-speed record while also being the tire of choice for U.S. military vehicles, Southwest Airlines, FedEx, Hollywood stunt drivers, the presidential limo and so on.

With all that said, the whole idea behind this campaign is that Goodyear wants to convey that it’s taking everything it’s learned over the years and applying it to the tires they roll out for you, the consumer. This campaign was completed during the brief Mike Wilson era at GSD&M, which developed a font based on the Goodyear logo that “that allows bold statements to be made over aggressive imagery.” We guess by “aggressive imagery,” they mean the pseudo-heavy metal combined with fast cars that showcase the might of Goodyear tires. Can you just feel the testosterone flowing?

Credits and two more spots from the campaign after the jump.
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