PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Jayanta Jenkins’

TBWA\Chiat\Day Taps Peyton Manning, Cam Newton for Gatorade

The late comedian Mitch Hedberg had a joke that went: “You don’t have to be sweating and holding a basketball to enjoy a Gatorade, you can just be a thirsty dude. Gatorade forgets about this demographic. I’m thirsty for absolutely no reason, other than the fact that liquid has not touched my lips for some time. Can I have a Gatorade too, or does that lightning bolt mean no?” Well, the brand seems to have finally issued its response to this question in a new campaign from TBWA\Chiat\Day, entitled “Sweat it to Get it,” with a resounding “No, you can not have a Gatorade, thirsty dudes.”

“Gatorade was invented to replace what athletes sweat out, Brent Anderson, executive creative director at TBWA\Chiat\Day in Los Angeles, explained to Adweek. “So the intent was to create something that might cause someone who reaches for a Gatorade to think, ‘Hold up…have I earned this?’” In other words, that lightning bolt does mean no.

In the campaign, starring Rob Belushi (son of Jim) and featuring cameos from Peyton Manning and Cam Newton (who also stars in an ongoing Under Armour campaign), customers at a gas station are told they can’t purchase Gatorade because they haven’t broken a sweat. The ads all follow the same basic formula, with Belushi as the straight man denying the customers and Manning or Newton appearing as either the manager or a fellow customer. The agency told Adweek that the ads were all “shot on location at an actual convenience store with over 15 hidden cameras” and directed by Jody Hill (Eastbound and Down). Stick around for credits and a few more spots after the jump. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Monday Odds and Ends

-Former W+K New York director of digital production/Perfect Fools MD Karen Monahan has joined Momentum as VP/director of integrated production, North America. In addition, Momentum has welcomed IPG vet Jason Alan Snyder as director of technology, NA.

-According to Nielsen, last night’s season six premiere of Mad Men drew 3.4 million viewers, down slightly from the 3.5 million garnered by last season’s debut.

-The folks at W+K Portland have been busy as of late, not only creating the, um, peculiar “Airplane” spot for Facebook Home, but rolling out a new campaign for Old Spice promoting the P&G brand’s Fiji, Swagger and Pure Sport bar soap (“Shower” spot above).

-TBWA\Chiat\Day global creative director Jayanta Jenkins chats with TBWA\ global creative president Rob Schwartz about his experience judging The One Show. link

-Interbrand has hired Tim Newby, most recently COO at Publicis Groupe-owned MarketForward, as CEO of its digital arm, BrandWizard. Newby will be based in the latter’s New York office. link

-The LA Egotist goes inside the space of 180 LA for its latest “Agency Insider” entry. link

-Emmy-winning director/creative director Steve Fuller has joined the roster of New York-based studio, Sibling Rivalry, which was launched last year. link

-VFX/digital studio MPC LA added Andy Boyd as its new head of 3D. link

Tuesday Odds and Ends

-L.A.-based company SocialVibe added ex-Wunderman VP John Capano as CMO and former O&M exec Bob Lonigro as VP of ad sales.

-Digitaria’s Minneapolis office has hired former JWT MN strategic planning director Dan Jurek as VP, CRM & customer experience.

-Procter & Gamble global brand building officer Marc Pritchard was appointed as chairman of the Ad Council.

-TBWA\Chiat\Day global CD Jayanta Jenkins is curating and participating in an online art contest series called Ally Originals INSPIRE. link

-Adam Kustin has been promoted to president of Knoxville, TN-based “green” agency, Shelton Group.

-Viacom-loving DirecTV subscribers may be shit out of luck my midnight tonight. link

-So, will iPad Mini kill off the iPad? link

 

 

 

Jenkins Takes Global Creative Role on Gatorade at Chiat LA

Jayanta Jenkins, who you may remember as our “Hot Ad (W0)Man of the Day” at some point in 2008, has been promoted to global creative director on TBWA\Chiat\Day LA’s much-lauded Gatorade account. Last we remember, Jenkins was the creative director on the “G” spot from April featuring Serena Williams and Kevin Durant. His underlings will be Brent Anderson and Steve Howard, who were promoted from CDs to GCDs on the global and U.S. Gatorade account.

Jenkins joined Chiat LA after spending seven years as a senior AD at Wieden + Kennedy, where he worked on campaigns starring LeBron James as well as other Nike work. Prior to that, he served as an art director for nearly four years at the Martin Agency. As for new GCD Howard, he co-created the award-winning “Replay” work for Gatorade and worked on Nissan and Visa along with Anderson.

TBWA\Chiat\Day LA also hired Almap BBDO alums Renato Fernandez and Gustavo Sarkis as ACDs on Gatorade. Chiat LA’s CCO Rob Schwartz speaks from the heart of the appointments/promotions in a statement, saying,  “Brent, Steve and Jay are three of the smartest and most modern creatives in the business. Brent and Steve’s work, in particular on Gatorade Replay, is one of the most awarded ideas ever. Their passion and ideas for Gatorade and TBWA will continue to keep us on the cutting edge. It’s a testament to the bench strength of TBWA\Chiat\Day Los Angeles when the people we’d typically search the world for are right here in Los Angeles.”

Chiat\Day LA Gets to the Heart of ‘G’…We Think

With a little help from the Godfather of Soul James Brown and a handful of athletes including Kevin Durant and Serena Williams, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade’s “G.” The agency once again resorts to the three-phase motif of “The Before, The During, The After” and shows that within the sugary energy drink spokesperson lies the heart of a badass. Camp G tells us that this latest campaign “metaphorically examines the story inside the athletes.” Whatever the case, at least they’ve made some strides since 2009. Credits after the jump…

Read more