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Posts Tagged ‘Jayanta Jenkins’

Monday Odds and Ends

-Former W+K New York director of digital production/Perfect Fools MD Karen Monahan has joined Momentum as VP/director of integrated production, North America. In addition, Momentum has welcomed IPG vet Jason Alan Snyder as director of technology, NA.

-According to Nielsen, last night’s season six premiere of Mad Men drew 3.4 million viewers, down slightly from the 3.5 million garnered by last season’s debut.

-The folks at W+K Portland have been busy as of late, not only creating the, um, peculiar “Airplane” spot for Facebook Home, but rolling out a new campaign for Old Spice promoting the P&G brand’s Fiji, Swagger and Pure Sport bar soap (“Shower” spot above).

-TBWA\Chiat\Day global creative director Jayanta Jenkins chats with TBWA\ global creative president Rob Schwartz about his experience judging The One Show. link

-Interbrand has hired Tim Newby, most recently COO at Publicis Groupe-owned MarketForward, as CEO of its digital arm, BrandWizard. Newby will be based in the latter’s New York office. link

-The LA Egotist goes inside the space of 180 LA for its latest “Agency Insider” entry. link

-Emmy-winning director/creative director Steve Fuller has joined the roster of New York-based studio, Sibling Rivalry, which was launched last year. link

-VFX/digital studio MPC LA added Andy Boyd as its new head of 3D. link

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Tuesday Odds and Ends

-L.A.-based company SocialVibe added ex-Wunderman VP John Capano as CMO and former O&M exec Bob Lonigro as VP of ad sales.

-Digitaria’s Minneapolis office has hired former JWT MN strategic planning director Dan Jurek as VP, CRM & customer experience.

-Procter & Gamble global brand building officer Marc Pritchard was appointed as chairman of the Ad Council.

-TBWA\Chiat\Day global CD Jayanta Jenkins is curating and participating in an online art contest series called Ally Originals INSPIRE. link

-Adam Kustin has been promoted to president of Knoxville, TN-based “green” agency, Shelton Group.

-Viacom-loving DirecTV subscribers may be shit out of luck my midnight tonight. link

-So, will iPad Mini kill off the iPad? link

 

 

 

Jenkins Takes Global Creative Role on Gatorade at Chiat LA

Jayanta Jenkins, who you may remember as our “Hot Ad (W0)Man of the Day” at some point in 2008, has been promoted to global creative director on TBWA\Chiat\Day LA’s much-lauded Gatorade account. Last we remember, Jenkins was the creative director on the “G” spot from April featuring Serena Williams and Kevin Durant. His underlings will be Brent Anderson and Steve Howard, who were promoted from CDs to GCDs on the global and U.S. Gatorade account.

Jenkins joined Chiat LA after spending seven years as a senior AD at Wieden + Kennedy, where he worked on campaigns starring LeBron James as well as other Nike work. Prior to that, he served as an art director for nearly four years at the Martin Agency. As for new GCD Howard, he co-created the award-winning “Replay” work for Gatorade and worked on Nissan and Visa along with Anderson.

TBWA\Chiat\Day LA also hired Almap BBDO alums Renato Fernandez and Gustavo Sarkis as ACDs on Gatorade. Chiat LA’s CCO Rob Schwartz speaks from the heart of the appointments/promotions in a statement, saying,  “Brent, Steve and Jay are three of the smartest and most modern creatives in the business. Brent and Steve’s work, in particular on Gatorade Replay, is one of the most awarded ideas ever. Their passion and ideas for Gatorade and TBWA will continue to keep us on the cutting edge. It’s a testament to the bench strength of TBWA\Chiat\Day Los Angeles when the people we’d typically search the world for are right here in Los Angeles.”

Chiat\Day LA Gets to the Heart of ‘G’…We Think

With a little help from the Godfather of Soul James Brown and a handful of athletes including Kevin Durant and Serena Williams, TBWA\Chiat\Day LA continues to push the philosophy and product line of Gatorade’s “G.” The agency once again resorts to the three-phase motif of “The Before, The During, The After” and shows that within the sugary energy drink spokesperson lies the heart of a badass. Camp G tells us that this latest campaign “metaphorically examines the story inside the athletes.” Whatever the case, at least they’ve made some strides since 2009. Credits after the jump…

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