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Posts Tagged ‘JC Abbruzzi’

72andSunny Dives Deep into the Brew for Starbucks

The biggest name in coffee didn’t need to go with hashtags or cross-brand promotions today: it had an interactive mini-documentary by 72andSunny up its over-caffeinated sleeve.

The purpose of the spot is to recast Starbucks as a sort of offline social networking platform by visiting locations around the world and observing the people who frequent them.

It’s compelling.

It’s also very similar, conceptually, to the 2010 film Life in a Day: all filmed in different spots around the world during a single 24-hour period.

Shorter spots and credits below.

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Samsung’s Smart TV Will Delight Even the Most Senile of Family Members

The future of TV is evidently here, and a new series of spots from 72andSunny for Samsung portray the typical American family coming to terms with the fact that they will forever be enslaved to the glowing rectangle in their living room, especially considering that it now hooks up to the Internet.

Yes, Samsung’s smart TV comes with a remote that turns the set on when you hold it up to your mouth like a microphone and say “Hi, TV.” Useless? Maybe, until you consider that crippling loneliness that most of us endure. It’s nice to be able to talk to someone sometimes, you know? Even if it is just a TV. A nice, friendly TV who you can tell your problems to and routinely greet.

Samsung is also offering an “Evolution Kit,” which you can stick on the back of your grandfather’s TV. Of course, being a total grandpa, gramps will inevitably turn the conversation into one about his hip. Silly grandpa! Always talking about his fake hip. What a total grandpa move. One more spot, which features the grandpa and the dad watching Star Trek, and credits follow after the jump.

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David & Goliath Welcomes Ex-GSD&M Duo

Fresh off of nabbing the CKE Restaurants biz, El Segundo, CA-based David&Goliath has added some new creatives to the fold, including two senior staffers to work on Kia. The shop announced that JC Abbruzzi (left) and Tim Delger have joined as senior copywriter and senior art director, respectively, on the automaker’s account and will report to ECD Colin Jeffery. Both new hires arrive from GSD&M, where they worked on various accounts including BMW, Goodyear and Southwest Airlines.

Also added to the D&G roster is digital copywriter Mark Habke, who will be coming aboard as a digital copywriter and will be tasked with penning copy for non-traditional media at the agency. Habke will report to digital creative director Bill Roden.