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Posts Tagged ‘Jean-Claude Van Damme’

Van Damme Sculpts Ice Bar for VCCP, Coors Light

Jean-Claude Van Damme is back for Coors Light, sculpting an ice bar in the Rocky Mountains with his bare hands in a new UK spot from VCCP.

Following in the footsteps of last year’s “Epic Split” for Volvo, Van Damme is now synonymous with advertising gold, and the VCCP spot capitalizes on his image in a way reminiscent of that ad. The 60-second “Ice Bar” has just about everything you’d expect given Van Damme’s involvement: Van Damme’s signature mullet/ponytail, cheesy 80s synths, ice block breaking (with bare hands, of course) and a tongue-in-cheek sense of intentionally over-the-top humor. It all makes for a pretty fun spot, which makes you wonder why this isn’t running stateside as well. Read more

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Stun Creative Makes Leap to Feature Films, with Help from Van Damme

Following the massive success (over 69 million view in less than 3 months) of Volvo’s “The Epic Split” ad starring Jean-Claude Van Damme, it was inevitable that the action star would make a comedic comeback. That comeback also marks Stun Creative’s first foray into feature filmmaking, with the comedy Welcome to the Jungle.

Agency co-founders Brad Roth and Mark Feldstein serve as executive producers on Van Damme’s comedic debut, which was directed by Stun Creative’s Rob Meltzer and stars, in additon to Van Damme, Adam Brody, Megan Boone, Kristen Schaal, Rob Huebel and Dennis Haysbert. Given Stun Creative’s track record with TV promos, as well as their 2013 Webby Award winning online series Presidential Clippings, the leap to filmmaking isn’t such a huge surprise.

The above trailer is worth a few chuckles, unsurprisingly mostly coming from Van Damme playing on his own action star persona. Jean-Claude in a comedic role seems so obvious that it’s almost hard to believe no one has given it a pass before, and Welcome to the Jungle should gain a lot of momentum from “The Epic Split.” A quick search for the film brought up a Village Voice review entitled “Welcome to the Jungle is Satanically Bad,” so you may want to wait before shelling out to see this one in theaters — although “satanically bad” doesn’t necessarily equal “not funny” and I’m pretty sure the guys behind the movie weren’t exactly trying to make high art. Welcome to the Jungle is currently slated for a February 7th release, both in theaters and on-demand. If you just can’t get enough Van Damme, stick around for behind-the-scenes footage after the jump. Read more

Cue the Inevitable Spate of Van Damme/Volvo Parodies (Feat. Rob Ford, Bananas)

Since hitting YouTube on Wednesday, Volvo Trucks’ mind-blowing “The Epic Split” featuring action star Jean-Claude Van Damme has been watched 25 million times. With the amazing amount of online buzz its gotten, which is continuing today, it’s possible that the title of “Best Ad of 2013″ is now accounted for.

But, as is the case with any great spot that so quickly finds itself woven into the cultural fabric, the new challenge is the make the best parody spot. Above, we see disgraced yet hilarious Toronto mayor Rob Ford in place of JCVD, looking his wonderful, slightly confused self. While nothing really changes from the original spot, the producers, NY-based Artjail VFX, do a seamless job with Ford’s face. Since its upload on Saturday, it’s already gained 120,000 views.

Next we have a lower production parody, “The Epic Banana Split” from Miami Ad School student , Eszter Kazinczy. Props for the new VO copy, and while the art leaves something to be desired, it is a tasty-looking banana split, don’t you think? We’ll keep our eyes open for more, but send us any that you stumble across.