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Posts Tagged ‘Jean-Marie Dru’

New President/CEO at TBWA Worldwide

Troy Ruhanen

This evening brings news that Troy Ruhanen will succeed Tom Carroll to become the new President/CEO of TBWA Worldwide. (Jean-Marie Dru will retain his position as Chairman of the Agency Network.)

Ruhanen, a member of the AAF Hall of Fame who first earned your Spy’s attention back in 2009 when BBDO created the Deputy Chairman North America position to give him a promotion, spent the last ten months as EVP of the larger Omnicom Group.

In the past, he held several executive positions at BBDO, running the AT&T business prior to being promoted to Deputy Chairman and then CEO of the Americas to oversee its operations in both the Northern and Southern hemispheres. Before joining Team Omnicom, he also spent three years as Managing Director of Leo Burnett’s office in his native Sydney.

In what’s sure to be a controversial quote, Ruhanen writes that his appointment is “a great honor” due primarily to TBWA’s “unique strategic method in Disruption®”, which “attracts talent, unlike others, and produces work that creates a competitive advantage.”

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Thursday Odds and Ends

-If its stock tumble wasn’t enough, Nokia has now had to apologize for a “faked” Lumia 920 ad. link

-Loyola Marymount University and thinkLA have teamed up to launch the mSchool: Institute for Marketing at LMU.

-L.A.-based Stun Creative imagines a scene where President Obama and Mitt Romney talk shit at a barber shop (above).

-The One Club’s international short film & video competition known as OneScreen Festival announced its jury lineup. link

-Draftfcb has shut down shop in Melbourne. link

-Publicis Groupe agency Rosetta appointed Jennifer Friedberg as managing partner, consumer products & retail.

-We know you’ve been craving some new reading material from TBWA Worldwide chairman Jean-Marie Dru and now you have it with his fifth book, JET LAG: An Adman’s View of the World. link

Tuesday Odds and Ends

-Droga5 and Bing’s Decoded campaign for Jay-Z won the Outdoor Grand Prix. link

-Barbarian Group parent Cheil won the Media Grand Prix while Network BBDO Johannesburg picked up the Radio Grand Prix. link

-The Cannes Twitter Garden has returned. link

-House arrest can’t stop Lindsay Lohan from shooting commercials (above). link

-AKQA CCO Rei Inamoto tells us why agencies should act more like tech startups. link

-New York social media agency Mr. Youth is moving to Park Ave. link

-TBWA chairman Jean-Marie Dru talks about the Cannes Creative Effectiveness Lion. link

-O&M’s sustainability practice OgilvyEarth has a revamped website. link

-ONE at Optimus signed Kipp Christiansen as executive producer.

-The ASA rejected complaints that the recent Fallon-created Cadbury ad was “racist.” link

-W+K Portland is calling all locals to visit its Farmers Market tomorrow. link

-Have you walked along NYC streets and seen these NSFW mock ads? link

 

Cannes Racks Up 142 Creative Effectiveness Entries

Creative Effectiveness, the Cannes Lions’ newest category that features TBWA Worldwide chairman Jean-Marie Dru as its jury chair, has accumulated 142 entries from 33 countries. The prize goes to the creative effort that not only had the best idea and strategy, but has shown to have measurable impact on a client’s business–or in other words, affected consumer behavior and of course, sales among other criteria.

A 20-strong jury will come up with the final vote and the winner will get their moment in the French Riviera sun alongside the Titanium, Integrated and Film winners on June 25. Feel free to unleash the “USA!” chants (actually, don’t) as AdAge reports that our county accounts for 27 of the 142 submissions.  Regarding the Creative Effectiveness entries, Cannes Lions chairman Terry Savage states, “These are complex entries to submit and judging will be tough, but no doubt those worthy of a Lion will be much admired and will set the bar for future years.”

 

Wednesday Odds and Ends

-Judging for the One Show competitions is now underway in New York City.

-Not to be outdone by Mullen, Droga5 NY creates its own campaign for Greek yogurt, this one for Kraft’s Athenos (above).

-Judges have until March 15 to pick their shortlist for the Tomorrow Awards, which will include speakers such as Cindy Gallop and AKQA global CCO Rei Inamoto. link

-Bi-coastal editorial shop Nomad added Micah Scarpelli to its roster. link

-The new iPad 2 cover has its share of haters. link

-Campbell-Ewald alum Chris Grenier joined Philly shop Bigsmack as creative director.

-Cannes Lions announced its full, first Creative Effectiveness Jury, which will be chaired by TBWA chairman Jean-Marie Dru.

-Twitter hearts smaller advertisers. link

-PGR Media was tapped to handle media strategy, buying and planning for Liz Claiborne brand, Monet.

TBWA Boss to Chair Creative Effectiveness Jury at Cannes

Forty-year advertising vet Jean-Marie Dru, chairman of TBWA Worldwide, will take his place yet again and preside over the judges table in the Creative Effectivness category at this year’s Cannes cabal.

As for background on Dru, the exec started out in 1971 with Dupuy Compton (which is now Saatchi & Saatchi) as an account executive on Procter & Gamble and quickly rose to the position of ECD the following year. In 1977, he joined Y&R in Paris as managing director, before becoming CEO in ’79.

During the ’80s, Dru co-founded the BDDP Group, and occupying  the position of chairman. After the merger of BDDP with TBWA in 98, J-MD became international president of TBWA Worldwide and was appointed to CEO in 2001, which he held down until January 2008, when he moved to the role of chairman.

He says in a statement, “A brand-changing idea is only as big as the success it creates. Historically the biggest creative ideas have also been the hardest working and by nature effective. I am pleased to preside over the inaugural Creative Effectiveness Lions Jury at Cannes. We’ve always known the connection between effectiveness and creativity and we now have the opportunity to show the world the work we create has tangible impact on our clients business.”