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Posts Tagged ‘Jed Alger’

Guy Behind ’1000 Memories’ Returns with ‘Shoebox’ App

Rudy Adler, who you might remember from his days as a copywriter at W+K Portland (where he last helped create the Levi’s “Go Forth” campaign), has launched a follow-up to his rather interesting labor of love, “1,000 Memories.” The sentimentality remains, though Adler and a crew of his old W+K collaborators are now moving from online to mobile with the launch of “Shoebox,” which turns your smartphone into a social photo scanner that lets you scan traditional photos and share them with your loved ones, strangers at a bar, or whomever you please.

Adler tells us, “There are trillions of photos out there, waiting to be shared with friends and family, but getting them online has traditionally been difficult and time-consuming. By putting a scanner in people’s pockets, we hope to change that and make it incredibly easy and social for people to digitize and share artifacts from their pasts.” Check out of the video above that explains things and download the app here if you so choose. Credits after the jump.

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Former W+K Scribe Conjures Up 1,000 Memories

Former Wieden + Kennedy Portland CW Rudy Adler, who helped create Levi’s “Go Forth” campaign, left said agency last February to develop a website entitled “1000 Memories.” The end result is a new way to deal with death in the digital age by changing the way people are remembered and bringing family & friends together to share memories of those who have passed on.

“The Internet is missing a past tense” says Adler, whose goal is to build a community and help folks eulogize and tell the stories of their late loved ones so they can be passed down for generations to come. To promote the site, Adler wrangled some collaborators including old W+K cohorts like Jed Alger to create the promo above. It’s a brilliant idea and worth the departure. Rudy, Rudy, Rudy!

Credits after the jump.

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Arnold Alum’s New Venture Definitely Not About Crowdsourcing, No

We can’t help but think of Ty Montague and Rosemarie Ryan’s new venture Co: when we read the description for Ideasicle, which is yet another company looking to disassociate itself from the dreaded “crowdsourcing” label by slapping another fancy title on and surrounding itself with “creative experts.”

The brainchild of Will Burns (pictured), former Arnold Worldwide EVP, director of business development & agency innovation, Ideasicle is built on “expert sourcing”, not crowdsourcing and is focused purely on developing “innovative revenue-generating marketing ideas, while leaving the advertising to the advertising agencies.” Who are the experts in question, you ask? Well, Burns has assembled a team that includes creative directors Jed Alger and David Baldwin, who hail from W+K and Baldwin&, respectively.

According to Burns,¬† “The ideas from the experts are captured using a proprietary technology platform that makes it incredibly easy for each expert to absorb the video briefing, post ideas in time-deferred ways from an iPhone, iPad or computer, and riff off each other.” Here’s a pretty diagram below to help you visualize things:

Ideasicle’s current client roster includes AMD, F.X. Matt Brewing Company and Sidebar Mobile.

More: “Another Crowdsourcing Agency? Nope, Try ‘Brandsourcing‘”