And now, your early afternoon just for shits and giggles post. It’s been some time since we heard from DJDave, aka David Wittman, a composer at Elias Arts (and Cannes Gold Lion winner for Nike Tag a decade ago) whose rhymes about the culture of Whole Foods’ parking lot was effective enough to grab the attention of Hyundai’s agency, Innocean. The latter, if you recall, leveraged diggity Dave’s mic-spitting skills in a holiday campaign, which of course was still complete with the Jeff Bridges VO. Anyhow, the man who’s also a part of the Cali “collective of creative culture vultures” known as Fog&Smog, gives this shout-out to his crew while making fun of “mixologists” in the process. We’re not sure if lightning will strike twice and that Dave can once again parlay this into more commercial appearances, but it at least elicited a chuckle or two from us.
Posts Tagged ‘Jeff Bridges’
From creative agency Studio Output and prodco Marshmallow Laser Factory comes a new round of online spots promoting Sony’s “PlayStation@Store,” an online service where PlayStation Network subscribers can rent the latest blockbuster movies in HD starting at $1.99.
The above Tron-themed short finds Joe Everydude settling in for a night of movies with his PlayStation 3 (we assume that he canceled his Netflix subscription in protest of the recent price-hike fiasco). Suddenly, with the aid of a watermelon and a group of mysterious people in white body suits, Mr. Everydude finds his bare-looking living room transformed into a virtual world of glowing motorcycles and Jeff Bridges.
In the announce, we were told that the shorts contain, “No post production, no SFX!” (minus, of course, the obvious uses of SFX). One interesting detail about the films is that they were shot using PlayStation’s own “Move Controller” and “EyeToy” technology. View two more shorts, one an homage to Transformers and the other to Pirates of the Caribbean, and more instances of people in white body suits engaging in celebratory dancing, after the jump.
Guess the Jeff Bridges VO on its own just wasn’t cutting it. The guy you may know as DJDave, aka David Wittman, who recently busted rhymes about the trials and tribulations of the Whole Foods parking lot, has reemerged as the MC/lyricist for a new Hyundai holiday spot from Innocean. The ad has received some major airplay over the course of the last week or two, but will it cement the leader of the Fog & Smog collective as the go-to rapper for more brands? Umm, let’s play it by ear for now, but we’ll take this over the sappy Lexus holiday spots that just rolled out (and not to mention, any sign of a Pomplamoose comeback).
Here we have Grey San Francisco’s latest spot for BMW called “Refuel,” which was helmed by Tron: Legacy director Joe Kosinski. Though it sadly lacks any young Jeff Bridges composites or Daft Punk scores, the advert nonetheless features an aviators-sporting dude driving one of the models in the 5 series who apparently has to go to great lengths to maintain the same energy as his ride.
Though it’s probably apples and oranges, tipsters are wondering how Grey’s new work for BMW compares to the “Changes” Super Bowl spot KBS+P created for the automaker. Sure, it’s two completely different promotions, but we’d be glad to get your thoughts. See “Changes” below and “Refuel” credits after the jump.
With Disney’s Tron: Legacy hitting theaters next week, it suddenly feels like 1982 all over again. Computers, guys! They are just so cool. What, defending Academy Award-winner Jeff Bridges is reprising his role from the first movie? Well, this might have to be seen to be believed.
Regardless of the plot’s quality (probably poor), this movie’s actual legacy will be determined by whether or not Disney can still deliver an otherworldly visual experience on the big screen without the help of its routinely more creative subsidiary (Pixar). With reclusive French house superstars Daft Punk and technology heavyweights Hewlett-Packard blowing up the film’s already larger than life promotional campaign, Tron: Legacy has already been a memorable experience for many before its theatrical release.
For this full-projection mapping sequence, HP ePrint joined with creative agency Guided Collective on London’s Southbank during late November/ early December in order to hype the film. By the way, this projection is pretty big, and it required 6x18k projectors to look this sharp. However impressive this is (and how much it makes us want a proper new Daft Punk album), we tend to side with the folks at Illegal Advertising and wish it didn’t take a giant blockbuster to inspire HP to produce content like this.