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Posts Tagged ‘Jeff Brooks’

M&C Saatchi Buys Minority Stake in SS&K

Good-HandshakeM&C Saatchi, after two failed attempts to set up shop in New York City, is purchasing a one-third stake in SS&K, to serve as M&C Saatchi’s New York outpost, The New York Times reports.

Both agencies are expected to make the announcement today. The financial terms of the deal remain undisclosed, but M&C Saatchi’s stake is estimated at 33 percent, with the remaining majority share still in the hands of co-founders and partners Rob Shepardson, Lenny Stern and Mark Kaminsky. M&C Saatchi’s New York office, meanwhile, is expected to close by the end of year.

SS&K opened back in 1993 as Shepardson, Stern & Kaminsky, and continues to grow, recently adding HBO, Starbucks, E*Trade, Jackson Hewitt, Wells Fargo, Fresh Direct and The New Yorker to its client roster. The agency will become M&C Saatchi’s New York presence but will continue to keep its own name, and through its connection to M&C Saatchi will gain access to that agency’s global network, which includes offices in London, Tokyo, Los Angeles, Sydney, Paris and Madrid.

“With hindsight, I don’t think we ever invested, if we’re honest with ourselves, the time or money to create a flagship office in Manhattan, the toughest of all markets,” Moray MacLennan, worldwide chief executive of M&C Saatchi, told The New York Times. “It’s a brutal old town you have.”

MacLennan cited the departure in July of Jeff Brooks, chief executive of M&C Saatchi New York, for MDC’s Assembly as “…the catalyst for our change of direction.” He also said he hopes to “move across” at least some people and clients to SS&K, adding, “we’re already working on an international pitch with SS&K.”

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Saatchi CEO Jeff Brooks To MDC’s Assembly

Jeff Brooks

MDC’s media group Assembly has hired Jeff Brooks as its chief commercial officer from M&C Saatchi‘s New York office, where he was CEO.

Saatchi hired Brooks in January 2012 to help re-open its New York office; prior to that move, he served as New York CEO and chief digital officer at Euro RSCG, now known as Havas WW. In the new role, he will oversee business development, strategic services and creative-agency partnerships as well as research.

In recent months, Assembly has been on a consolidating and hiring spree–it merged its media agency brands under a single umbrella and hired agency vets to run the show. In the wild world of new media, MDC is looking for ways to stay on top of whatever’s next.

Monday Morning Stir

-Euro RSCG NY CEO/CDO Jeff Brooks is leaving for a chief exec gig at the soon-to-be reopened NY office of M&C Saatchi. We’ve been told Brooks will not be replaced at Euro, but that his duties will be absorbed by senior management. link

-Got a question for POTUS? Well, today’s the day (above). link

-Shocking report: Super Bowl advertisers are swooning over social media this year. link

-Clark + Huot, Cocoon Branding, and Velocity Branding/Spacecadet Design have merged to form a new Canadian operation called ClarkHuot/Cocoon. link

-New York creative studio Charlex promoted Ryan Dunn to ECD. link

-B-Reel/Domani Studios alum Ben Tricklebank joined Tool as interactive director. link

Euro NY Welcomes New CSO

Not sure if you folks got the memo, but just in case you haven’t, Euro RSCG New York has a new chief strategy officer by the name of Tom Morton (pictured), who arrives from Publicis U.K., where he held the same title for a solid 11 months. Morton’s new boss is Jeff Brooks, who took on the sole CEO role at Euro’s NY office after his partner-in-crime Pete Zillig split for a new “global role” within the network.

Anyhow, back to Morton. During his career, the new Euro CSO has worked for the likes of TBWA London, where he spent nearly six years and last served as executive planning director for the agency’s range of clients including Apple, Nissan, Playstation and Adidas. Prior to TBWA, the planning also racked up several years at both DDB London and RKCR/Y&R.

In a statement, Morton, who will work across Euro’s NY client roster that currently includes Dos Equis, Volvo, Kraft Foods, etc.,  speaks with the usual aplomb and hyperbole, saying, “The opportunity at Euro New York is massive. There’s so much to work with: the baked-in digital capabilities, the Future First positioning, the moxie of the people I’ve met. I’m going to enjoy building a planning culture to match the agency’s ambitions.”

Euro RSCG NY Makes Some Cuts (Updated)

Sources familiar with the matter confirm that Euro RSCG’s New York office had to let some people go this week. We’ve been told that the cuts affect “less than five percent of the workforce” and were made “across disciplines” at the agency, including units such as digital and health & wellness. Creatives-wise, sources say “fewer than [you] count on one hand” were shown the door.

According to our sources, the residual effects of losing Jaguar and Heineken earlier this year played a role in the layoffs as did Euro’s current need to make the agency more “efficient” when it comes to its shared services. From what we’re hearing through the grapevine, Euro RSCG is still remaining optimistic about its chances of retaining a piece of the Exxon Mobil creative account, which went into review earlier this year.

Update: We’ve also received word from our sources that Euro RSCG NY’s co-CEO Pete Zillig, who left London for New York earlier this year to assume his post, is staying within the Euro network but is heading back to the U.K to assume a “new global role.” Over the course of the next month, we’ve been told that his partner-in-crime Jeff Brooks will assume sole executive leadership at the New York office.

 

Al Kelly Becomes CCO of Euro

In what should be big news, Al Kelly has been named chief creative officer of Euro RSCG. I think I might care a little bit more if I felt like this dude actually gave a shit about the industry. Kelly is what we like to call in this biz a “jumper”. He’s apparently worked at Goodby, Silverstein & Partners, Strawberry Frog, Fallon, AND Chiat (which we’ve reported on previously and is surprisingly NOT mentioned in the press release) all within the last couple of years. One question- why would you work at creative shops like those, only to sell out for Euro?! One answer…dolla dolla bills, yo. I bet he got paid a bundle.

According to Jeff Brooks, co-CEO of Euro RSCG New York, ”Al is a true 21st Century creative leader. He is a craftsman of big ideas and brand narratives, and is also deeply qualified to lead an agency in a digital age. He’s right in the sweet spot.”

Mmmhmm, riiight. I give it a month before this guy jumps ship and goes somewhere ridiculous to be CCO of the world at some shop like Tattoo Projects. LMAO. Let’s remember the good times, above.