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Posts Tagged ‘Jeff Dryer’

ESPN, W+K Enlist NFL Stars for Their Fantasy League

ESPN and the NFL have reminded us several times over the past week that the football season is about to begin with help from Wieden + Kennedy New York.

In the latest pigskin-flavored spot to promote SportsCenter, the network plays on familiar fantasy football tropes, twisting the narrative 180 degrees with a bit of help from Victor Cruz of the Giants, Jimmy Graham of the Saints and a few other league employees:

After learning that the U.S. military doesn’t really use “Call of Duty” to train soldiers, we’re a little skeptical when it comes to football stars participating in fantasy leagues.

But the image is too amusing to discard, so we’ll stick with it.

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W+K NY Gets in on the Shark Action for Southern Comfort

The latest in W+K New York’s “Whatever’s Comfortable” campaign for Southern Comfort is a strange one.

Timed to coincide with Shark Week, the new spot, which is called “Shark,” opens on a woman sitting alone at a club tapping out the beat on her glass with her overly-long fingernails. As the camera zooms in it becomes clear that her nails are painted to resemble shark jaws. She then slowly stirs the drink with her fingernails before plunging down and stabbing the maraschino cherry, which lets out a red, blood-like ooze. Strange stuff, for sure, but also one of the more compelling spots in the campaign and a well-timed release. Stick around for credits after the jump. Read more

W+K NY, SoCo Do Barbershop Karate

It takes a comfortable man to perform karate in a barber’s robe and tinfoil, not to mention skintight jeans and snakeskin boots. Meet the face of Southern Comfort, a moustachioed man we’ve met once before in “Shampoo,” one of the previous spots in W+K’s SoCo “Whatever’s Comfortable” campaign.

Then, he was meditating amidst soft suds, opening his eyes only to check out the woman across the barbershop. Now, he’s showing off for all the ladies.

Director Tim Godsall and the W+K creative team wrote the spot after seeing our protagonist’s casting tape for “Shampoo,” in which he did karate – he’s actually skilled in the martial art, and owns a few dojos. Given the nature of the campaign, they wanted to play to his natural skills. It was a good choice, because this is the best spot yet. While “Beach” and “Shampoo” play to the relaxed side of comfort, “Karate” has more personality and ease. Especially when backed by “I’m a Fool to Care,” by Les Paul and Mary Ford, this barbershop guy paints a poignant picture, and will probably ascend to be your new role model.

Credits after the jump.

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