Now that it has a new digital CD in place on Taco Bell, Draft’s Orange County office is changing things up in management as the agency has promoted Jeff Fox to the newly created role of SVP/MD. The rather happy-looking exec (right), who has been with Draftfcb since 2009, was previously the OC office’s EVP, chief strategic officer. Prior to joining Draft, Fox spent nine years at Yum! Brands (parent of Taco Bell, natch) as its chief creative officer.

Fox is not the only one getting bumped up in Orange County, though, as Sean Hardwick will now assume the title of SVP, director of account management, integration & business development, which is also a new post. Hardwick previously served as SVP, group management director and has worked with clients including Taco Bell and Del Monte.