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Posts Tagged ‘Jeff Goodby’

We Hear: Goodby Creative/Strategy Leads Split to Form Own Shop?

So, when we reached out to Jeff Goodby himself, we were greeted with the succinct answer of “call them and ask.” So we did, and in lieu of actual human feedback, we were fed with the monotonous outgoing messages. Anyhow, multiple sources have been telling us over the past 24 hours that executive creative directors Hunter Hindman and Rick Condos are leaving to form their own shop.

The pair, who were elevated from creative directors to ECDs nearly three years ago, have worked on several notable efforts for GS&P, most recently the “Tomorrow Starts Here” campaign for Cisco as well as fair amount of work for Chevy and Cheetos. From what spies are telling us, Condos and Hindman (pictured) have also lured Goodby group strategy director Max Heilbron to their new venture. We’ll check in the with any or all of the trio and see what’s doing. Stay tuned.

What Happens When Some of the NBA’s Best Celebrate the Holidays?

As part of Goodby Silverstein & Partners’ ongoing “BIG” work for the NBA, we leave your this Turkey Day with this double-dribble-galore tune brought to you by Dwyane Wade, Dwight Howard, Carmelo Anthony and Russell Westbrook among others to herald the Association’s Christmas uniforms. We need not explain more, but we with you a Happy Thanksgiving in the process. Let’s just hope there are no David Stern fines to be levied. You, like us, are hopefully looking forward to the NBA Finals matchup between the Heat and Thunder come Xmas. Credits after the jump.

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Joe Alexander & Friends Throw Support Behind Obama in Animated Clip

There’s no children’s choir singing hymns of impending doom a la Jeff Goodby‘s controversial pro-Obama submission (which has since been pulled, drats), but now-official Martin Agency CCO   Joe Alexander and a few of his pals make clear their political leanings via the clip above. The spot, dubbed “Let’s Finish the Job,” was created outside the agency and actually originated with SVA students who Alexander taught last year. It’s perhaps a bit less divisive than what Goodby was preaching, but reiterates what many were chanting during President Obama‘s stop in Ohio this morning: “Four more years.” Feel free to leave your kudos or scorn below. Credits after the jump.

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Goodby Welcomes Back NBA with ‘Countdown’

Ah yes, the 2012-13 NBA regular season is almost upon us and to get things warmed up, Goodby Silverstein & Partners has unveiled the spot above called “Countdown,” which is part of the agency’s larger, ongoing campaign for the Association dubbed “BIG.” The tick-tock syncs up well with the rituals of several players including Kevin Garnett, Kobe Bryant and Andre Iguodala, leaving us hyped enough for the Kia tip-off next week. Still, it remains to be seen if every hoopster in this cast will be healthy enough for opening night. Credits after the jump.

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Cisco Shifts Business to Goodby

As we thank our tipsters, let’s chalk one up for Jeff Goodby and the gang as we’ve received confirmation that San Francisco’s GS&P has picked up the global advertising business for tech giant, Cisco, which previously worked with Ogilvy. We’ve obtained an internal memo sent from Cisco CMO Blair Christie to staff earlier this afternoon, which you can read verbatim below and after the jump. GS&P itself deferred to client for further comment.

“Team,

We continue to evolve the Cisco Story to ensure our relevance and differentiation in the marketplace. As part of this important “One Voice” effort, we have made a strategic decision to award our global advertising business to Goodby, Silverstein & Partners (GSP). Based in San Francisco, California, Goodby, Silverstein & Partners is part of the Omnicom Group, Inc., an advertising holding company whose agency networks include BBDO, DDB Worldwide and TBWA Worldwide.

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Your Final Cannes Lions 2012 Report

With the 2012 Cannes Lions is in the books, we’d like to thank our roving reporter Yunilda Esquivel, EP at The Institute, for providing her take on the week-long event. Here are her final observations and thoughts from the French Riviera. Take it away.



Hello AgencySpy Readers!

After a hectic week of panel discussions, pool parties and endless warm Mediterranean nights on the Carlton’s infamous terrace, it all boils down to the much anticipated final gala in the Palais’ Grand Audi Auditorium. Highlights of the evening: MJZ won the Palm d’Or, again. Wieden + Kennedy was deemed the advertising agency of the year. BETC Paris won the Film Craft Grand Prix for ‘Bear’ for Canal+. And, the highly sought after Titanium Grand Prix went to R/GA New York for ‘Nike+ Fuelband’. Check out the full list of winners here.

And now, I leave you with a look back at some of the most memorable moments of the week:

Biggest Breakthrough:
Caviar entering the Palm D’or list, finally. Bravo!

Most Anticipated Success:
Chipotle Back to the Start, Branded Content and Entertainment Lions Grand Prix.  One of the sweetheart campaigns of the year for its beautiful execution and heartfelt message to support farming families in the United States. Check out the case study here.

And, if you haven’t yet, download Willie Nelson’s frank, raspy version of “The Scientist” here. All proceeds go to Chipotle’s Cultivate Foundation that, as their site explains, is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

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Mangan Does His Best Goodby Impression in ‘Exit Interview’

Two weeks ago, we learned that Craig Mangan was leaving Goodby Silverstein & Partners after 17 years to take the creative helm at BBDO San Francisco. Anyhow, this video just dropped in our tips box last night and even if you’ve seen it already, we figured we’d share Mangan doing his own exit interview, complete with Jeff Goodby wig, impression and all. Sure, he’s taking the piss, but it sure looks like his departure was amicable. Now, let’s hear fake Goodby visit the rooftop and talk about his youth spending time at an ashram in India and doing drugs among other things, shall we?

Barrett Splits from Goodby, Starts New Shop

Well, maybe it’s too little, too late since other folks picked this up but hey, still newsworthy. Since we were out indulging ourselves in all the ADC Awards shenanigans, we missed a couple of tips that came into the Spy line last night telling us that Goodby Silverstein & Partners ECD/partner Jamie Barrett called it quits at the agency after an 11-year run. Jeff Goodby himself sent a lovely memo out to his San Francisco operation, which you can read in full after the jump. Here’s the first paragraph of Goodby’s tome regarding his former employee, who led creative work on everything from the NBA to Comcast to the now-defunct Sprint account and is now starting up his own Bay Area operation.

“With regret and incandescent best wishes, we must announce today that Jamie Barrett is leaving us to start his own company, somewhere in San Francisco. We are happy for him, of course, because this company started one day with a similar leaving. We know how scary/liberating/appalling/delicious it can be. We are also happy because it is all very amicable. We will stay close to Jamie’s venture, and probably even share some projects together.”

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Did You Pay Your Taxes…Or At Least Do Happy Hour?

Goodby, Silverstein & Partners launched this new ad for just in time for tax day deadline yesterday. Did you take advantage of the brand’s all-price happy hour to alleviate the pain (or joy) on this, the merriest day of years. Anyhow, check this out and if you’re into gaming mode, Sonic has a “Tax Cut” game for you to play here. Yes, the two guys are in effect as well, who give you some advice on how to attain the highest score. Credits after the jump.

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GM Taps GS&P + McCann to Lead Global Chevy Biz

Odd, but interesting turn of events as rival holding companies Omnicom and IPG earlier joined forces to create “Commonwealth,” which will now serve as global AOR for Chevrolet. Specifically, the Chevy business will be jointly handled by Goodby and McCann Erickson and based in Detroit. Guess our tip from yesterday afternoon stating verbatim that “GSP is going to win the Chevy business” was pretty spot-on.

GM’s VP, global CMO Joel Ewanick explains in a statement, saying, “This is the first time that two large marketing communications holding companies have come together to form a single company. Commonwealth will be based right here in Detroit, and its only focus will be on strengthening and growing Chevrolet into an iconic global brand.” The four creative execs at Commonwealth will consist of creative chairman/GS&P namesake Jeff Goodby, Washington Olivetto, McCann London/New York CCO Linus Karlsson and Prasoon Joshi.

We suppose the alignment of two major agencies, following a six-month review, shouldn’t be too far-fetched considering Goodby has been working on domestic advertising while McCann has handled a fair amount of global work. Responsibility for global efforts, according to the announce, will be transitioned by Commonwealth, save for China, India and Uzbekistan, which will continue handling regional efforts assigned to their specific agencies. We’ve been told China and India were not part of the RFP, though McCann has been leading the ad accounts for Chevrolet in said countries.

 

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