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Posts Tagged ‘Jeff Goodby’

Sonic’s ‘Two Guys’ Get ‘Rehired’ in Social Media Publicity Stunt

For eight years, NYC-based former “The Colbert Report” writer Peter Grosz (driver’s seat) and Chicago-based improv comedian T.J. Jagodowski (passenger’s seat), were best know as “those two guys” from the Sonic Drive-In spots. While noshing on fast food from the front seat of their car, the duo’s silly inane (and mostly improvised) slice-o-life conversation made unlikely stars of the pair. That is, until the two were “phased out” two years ago.

Since then, Sonic left indie Kansas-City, MO-based Barkley after a 17-year run to name GSP+P as the chain’s new AOR. Perhaps inspired by a drive-in serenade video that caught fire on YouTube last month with over 1.2 million views, Goodby decided to slowly re-introduce the brand’s longtime spokesdudes via social media. As Jeff Goodby told The New York Times in this gargantuan feature that ran this morning, the two guys “were put away a little too early because if they stayed around they really would have come into their own in the social media context.”

Over the last few weeks, Grosz and Jagodowski seemed to plead for their old jobs back via Facebook, Twitter, LinkedIn and a few “self-produced” videos posted to YouTube. Now, before we start declaring this a shoo-in for every social media award in adland, let’s look at the numbers: 158 followers on Twitter, 10,701 “Likes” on Facebook, nine connections on LinkedIn, and 3,100 views on their most popular YouTube video (excluding the video which is a direct response to the aforementioned drive-in “serenade” video).

Even if it’s not quite the social media sensation that some are making it out to be, at least it’s nice to see “those two guys” back in the saddle. Now, what happened to all of those other Sonic spokespeople? Credits and another video follow after the jump.

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Jeff Goodby Sends Us a Note Regarding Staff Cuts

We’ve been hearing about it for the past few hours on the Spy line and now we’ve received word straight from the source that it’s true that Goodby, Silverstein + Partners is cutting staff today. The numbers are all over the place according to tipster comments (we’re hearing in the hundreds and words such as “staggering” have been used), but the agency co-namesake wouldn’t divulge specifics. Read his note to us verbatim below:

“Today, we at Goodby, Silverstein & Partners have begun adjusting the size of our staff in the wake of losing Sprint and parting ways with Hewlett-Packard.  We don’t divulge the number of people or the percentage of our staff affected, but it’s commensurate with the numbers you’d have for accounts this size.

It pains us immensely to do this stuff, but we have a responsibility to the people here to maintain a healthy, vigorous company going forward.  We will have that, and are confident about the work we are doing right now on all fronts.

It is an emotional day.  These people are not just co-workers but friends.  As always in these situations, we will help them find other positions with an open heart and no doubt welcome many of them back someday.

Thanks for respecting their privacy about all this in the meantime.

Sincerely,

Jeff Goodby

Co-Chairman

Goodby, Silverstein & Partners

San Francisco”

Comcast Doesn’t Need Your Teary Apology

From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.

If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.

It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.

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Friday Morning Stir

-Four of the big holding companies have been invited to GM’s new global review for Chevrolet. Jeff Goodby doesn’t seem worried. link

-Stink U.K.’s MD/EP Daniel Bergmann and DDB Brazil CEO/president Sergio Valente were named jury chairs of the Craft and Integrated categories, respectively, for the next Eurobest. link

-Despite their differences, Steve Jobs offered to design political ads for President Obama‘s 2012 campaign. link

-Minus a review, Medestea Internazionale, S.p.A., Turin, Italy, tapped NY-based Darling Agency as its first AOR for its new Ken Paves Self Help hair care brand. link

-Iris sold a minority stake to Meredith Corporation and the two parties are set to launch a global creative network. link

-MDC-owned social media agency Attention has come up with more “Occupy” Twitter data (above). link

Now, It’s Goodby’s Turn to Celebrate the Chevy ‘Centennial’

Now that we’ve got the whole Mother/Chevy/Goodby confusion out of the way (we hope), here’s the previously mentioned “Centennial” work from GS&P that broke during game one of the World Series last night. The spot, which is called “Then & Now” and was created in conjunction with Park Pictures and director/DP Lance Acord, celebrates the automotive brand that was founded on November 3, 1911 by Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant. While it’s all nice and tender and all, commenters on YouTube are already calling foul, claiming this ad is ripping off the blog, Dear Photograph. Well, at least the “Let’s Do This” Chevy Sonic work that Goodby is also behind is fairly novel. What say you, readers? Credits after the jump.

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Mother, Chevy Make First Stop While Traveling ‘The Road We’re On’

In late August, Jeff Goodby and GM’s global marketing chief Joel Ewanick had a scuffle over GS+P’s consistency with work for Chevy, with each man using Automotive News as their platform of choice. With many in Detroit predicting a J. Lo and P. Diddy-sized breakup, word broke that Chevy was awarding Mother a project , one that GM’s director of product and brand communications Pat Morrissey assured the press was a “one-off digital assignment.” Goodby responded to the news in Adweek saying simply, “I’m fine and open about having other good agencies like Mother work on the business.” That bring us to today, where everything’s well and good in the Motor City, right?

Today, Mother unveiled the digital assignment for Chevy’s Centennial Celebration, “The Road We’re On.” Awash in images of rural Americana, the campaign’s website features an interactive map where users can see Chevy’s history unfold through the eyes of drivers in towns that Chevy’s presence has greatly impacted. Starting Nov. 3, visitors to the site can also “pinpoint” their own locations on the map, sharing their stories and experiences with Chevrolet.

Included on the campaign’s website are a series of short films created by Mother that visit locations that are integral parts of Chevy’s 100-year history. The first stop is Bridgeville, PA, a town of about 5,000 located about eight miles southwest of Pittsburgh. Bridgeville is home to Colussy Chevrolet, one of the country’s oldest dealerships of the brand and a place that Bridgeville’s population evidently feels a sense of pride in. With consumers currently asking Chrysler why Detroit actually means Brampton, Ontario, could this feel-good, red white & blue tribute to Chevy win over those looking to buy American? Credits after the jump.

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BBDO Alum Watson Heads to Goodby Detroit

Goodby Silverstein & Partners has lured BBDO’s Ralph Watson to the Motor City to serve as ECD/associate partner, add to the Dte and share creative leadership on the agency’s Chevrolet account. During his time at BBDO, Watson served as ECD on the AT&T business (he was co-ECD on this spot from last year among others). Prior to BBDO, Watson spent three years as a CD at Saatchi & Saatchi New York on Miller Brewing, Wendy’s and General Mills. Says GS&P’s co-namesake Jeff Goodby in a statement, “With GM’s goal of making Chevrolet a global brand, we had an opportunity to bring in someone with incredible creative horsepower. It is all part of our plan to move more and more of the Chevrolet creative work to Detroit. We are delighted that Ralph can join us and offer his talents. He’s also a real mensch, and Detroit is a place that requires a lot of heart. Ralph’s got that.”

Monday Odds and Ends

-Jeff Goodby defends his agency’s Chevy ad work. link

-Speaking of agencies and GM brands, is Fallon falling off with its Cadillac work? link

-Ex-Ogilvy Sydney creatives Kevin Phillips and Steve Street have landed in Portland, ME to take on CD roles at VIA Agency. link

-WestJet has shifted creative AOR duties from Taxi to TBWA\Canada. link

-Google+ has racked up 25 million more users since June. link

-Apparently, the above Hyundai ad from Amsterdam agency Fitzroy was too much for the automaker. link

-PETA has secured its .xxx domain and is launching a porn site…to help animals of course. Uhhh, hooray? link

-Arnold hired Isobar alum Drake Pusey as VP, director of digital platforms. Pusey will be based in Boston.

-SapientNitro launched some pro-bono work for Millenium Promise. link; link

-Report: StumbleUpon now delivers half of all social media referral traffic in the U.S.. link

Here’s the Note Confirming Erik V’s Split from Goodby

Just in case you needed closure on this whole Erik Vervroegen matter, we’ve obtained the copy from a memo written by Jeff Goodby that was sent to the whole agency regarding the status of the ECD, who joined GS&P from TBWA\Paris in 2009. Here goes:

“We’re sorry to report that Erik Vervroegen will be leaving us for a post as global chief creative officer at a network that will take him back to his European roots.

Erik has been a refreshing, expansive presence here for two years, and we will miss his unique perspectives and smoldering drive for excellence.   He is quite unlike anyone else who has ever worked here, and that has been instructive for all of us.

Please congratulate him and remind him to go easy on those Italian motorcycles and be mindful of his hands when breaking two by fours or whatever it is he does.

JG”

And yes, we are trying to get confirmation on Erik V’s new “network.” Stay tuned.

 

Goodby Confirms Layoffs

Since late Thursday, numerous tips rolled in regarding cuts being made at Goodby and now, we’ve received confirmation that it is indeed true from none other than Jeff Goodby himself, who tells us, “Our staff was not well-aligned to the work we have here.  Hiring so many people for Chevrolet, we invariably miscalculated and overhired here and there.  We have also parted company with a number of smaller clients — Propel, Sierra Mist, Intuit, and Logitech — the staffing of which  we needed to reduce. It is always a saddening event to undergo these changes.  We don’t hire bad people.  But we feel the company is better formed to serve present clients and win new ones.”

Despite the Chevy hiring miscalculation, GS&P’s Detroit office is very much intact and these cuts are part of an agency “adjustment.” Approximate numbers, departments affected, etc. weren’t disclosed though tipsters are saying 35-40.

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