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Posts Tagged ‘Jeff Goodby’

Well, Here’s Proof that Jeff Goodby Reads AgencySpy

Well, here’s a bit of news that makes us feel all warm and tingly as the week draws to a close. Our pal Stuart Elliot at the New York Times reports that Barbara Lippert, former Adweek scribe, has joined Goodby, Silverstein & Partners as, wait for it, “curator of popular culture.” Yeah, we don’t know what’s up with that title either, but Lippert will nonetheless serve as the agency’s “part trend-hunter and part agency ambassador” according to Jeff Goodby, who apparently got wind of her Adweek situation from, yep, AgencySpy.

Here’s an excerpt: “Ms. Lippert, in a separate phone interview, said that she was contacted by Mr. Goodby last month after he ‘read on Agency Spy that I was fired,’ referring to the industry blog that is published by Media Bistro.” Hey, we can’t complain about the shout-out and we’re just glad things worked out for Barbara. Oh yeah, and thanks for reading, Jeff!

Xmas Hangover Edition: Where Goodby & Silverstein Do Sonny & Cher

Though the sight of Jeff Goodby and Rich Silverstein in drag is a bit startling at first, you eventually warm up to the GS&P namesakes’ rendition/butchering of “I Got You Babe.” The iconic creative duo have quite the sense of humor, whether tweaking the lyrics to Sonny & Cher’s karaoke staple a tad, riding bikes together in Palm Springs or just getting naked. Yep, their bond is that bizarre. While they give it one hell of a shot, we think the pair faces some stiff competition from these ladies.

Wednesday Odds and Ends

-Reminder: The ADC Gallery is playing host tonight to a convo between Jeff Goodby, Dan Wieden and David Kennedy. link

-The McRib is back! And now, the artery-clogger comes with a contest! link

-The L.A. Dodgers sue over a Brooklyn burger joint’s logo. link

-Mark Zuckerberg finds time during Facebook’s mobile event today to dis the iPad. link

-The ASA is at it again, banning a “misleading” ad following a Unilever complaint. link

-A “communications professional” lists five ways to win the big pitch. link

-Princeton, NJ-based digital firm Rosetta nabbed interactive AOR duties for Helzberg Diamonds. link

-Samsung debuts display ads on YouTube’s mobile site. link

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Goodby, Chevrolet Introduce Electric Car for ‘America, Man’

It’s been about a decade since Toyota launched their electric hybrid car, the Prius, worldwide. So, give Chevrolet credit for picking up on the idea and realizing that, “Hey, pretty much every other major car company has a hybrid electric vehicle. We should probably build one too.”

Enter the new Chevy Volt and its “Runs Deep” campaign done by the good folks at Goodby. Premiering during the World Series last night (Giants won FYI), the TV spot already has the audience Chevy needs to sell tons of earth-friendly cars stamped with an American seal of approval. The only problem is that ads like “Anthem” shown above might be too subtle for anyone to notice…at all. Unless, of course, you’re just a fan of Freelance Whales (and you should be).

Now, no one’s asking voiceover guy Tim Allen to overwhelm GM and Chevy with his trademark Home Improvement “man-grunt” noises. And, admittedly, the creatives as Goodby are much better at what they do than most, that being clean-cut simplicity. But, if you’re making a commercial about the “American Way” airing during “America’s Favorite Pastime,” why not use a bit more patriotic imagery? If your electric car is the kind that actually plugs into an outlet, why not show that onscreen for more than half a second so people can see what you’re doing? Also, if your car can run solely on an electric charge for 40 miles, more than 75 percent of the country’s daily commute, wouldn’t you include something about that other than some fine print at the bottom of your ad or mentioning “really far”? Maybe I just don’t understand why Chevy’s trying to sell spontaneity to the kind of people who are counted on to watch the World Series every year.

Credits after the jump. Read more

Monday Odds and Ends

-Sears gets into the Halloween spirit. link

-Philip Man and Ed Tsue were promoted to planning directors at BBH China.

-Create the Group co-founder/ex-CCO Tony King started his own shop called, you guessed it, King. link

-W+K namesakes Dan Wieden and David Kennedy will have a conversation on Nov. 3 at the ADC Gallery that will be moderated by Jeff Goodby. link

-Facebook reaches 62 percent of online Americans. link

-AOL plans to roll out its Project Devil ad units on non-AOL sites. link

-CNNMoney.com breaks down the brands of Mad Men. link

-Saatchi & Saatchi NY has been tasked with developing and implementing a social media campaign that targets obesity. link

More: “Friday Odds and Ends

Goodby Hires Crispin Euro Alum as CD

Anders Gustafsson, formerly of CP+B Europe, is headed stateside to take on the title of creative director at GS&P. Agency namesake/co-chairman Jeff Goodby predicts in the announce that Gustafsson will “singlehandedly expand our commitment to the very widest ranging digital and traditional experiences.”

After joining creative agency Daddy in 2006, which was later acquired and CP+B, Gustafsson’s creative work for clients including Carlsberg, Red Bull, Heinz, Volkswagen and others won the shop some industry kudos including Clios and Cannes Lions. Eleven years into his advertising career, Gustafsson says in a statement that he’s “downright psyched” to be joining Goodby’s team, adding, “I’m leaving the best job in Europe for the best job in America!” Judging by our agency poll from July, maybe the man is right.

More:Goodby Promotes Gareth Kay to Director of Brand Strategy

Tuesday Odds and Ends

-Coors Light ad featuring Mike Ditka pic makes us almost long for those fake press conference spots. link

-Jeff Goodby will serve as keynote speaker at the AICP Conference on Oct. 26. link

-R/GA producer Marc Maleh, who worked on the Nike account, has left to join W+K’s NY office as asst. director of interactive production.

-Carrot Creative’s Katy Kelley is leaving to join Ruder Finn as VP.

-Internet ad revenues break records, climb to $12 billion in first half of 2010. link

-Buzzfeed’s Jessica Amason has left to join Mother NY as digital strategist to help develop the agency’s digital/social arm.

-Siegel+Gale says the Gap logo reversal should only be a stopgap. link

-Google’s share of U.S. search ad market went up two points in Q3. link

More: “Monday Odds and Ends

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