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Posts Tagged ‘Jeff Graham’

Barkley-Owned Startup Grenadier Nabs New Client

If you were aching to find out what the lads at Barkley-owned startup shop Grenadier were up to, the Boulder-based agency led by CP+B alum Jeff Graham and a handful of other ad vets has nabbed AOR duties for Sunny Delight flavored water brand, Fruit20.

The brand’s VP of marketing Mike Burton says in a statement, “Given the current conversation around food and beverages today, especially the focus on calories, flavorings and additives, we felt the time was right for the Fruit2O brand to be part of that dialogue.  With all the full taste of natural fruit, but no calories or artificial colors, we feel likethink Fruit2O has a great story to tell. I’m excited to work with our new partners at Grenadier to find our voice, and reallyin helping our brand  stand for something in the lives of our consumers.”

To refresh your memory, Grenadier was formed in partnership with Kansas City’s Barkley two months ago and features a lineup that includes the aforementioned Graham as well as Mark St. Amant, Randy Rogers, Rob Hofferman and Wade Paschall. With a new client in tow, perhaps the lads can now focus on building up their agency’s website.

 

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Monday Odds and Ends

-Ah, so this is why Jeff Graham left CP+B. The account vet has joined up with Mark St. Amant, Randy Rogers, Rob Hofferman and Wade Paschall to lead Barkley-owned startup agency, Grenadier. link

-North Social alum Josh Crick joined David&Goliath as digital account director on Kia.

-Landor Associates welcomed Mike Stromberg as managing director of its Cincinnati and Chicago offices.

-Kiefer Sutherland can’t shake his Jack Bauer persona–even when playing pastry chef–in a new campaign from Mother London for Acer (above).

-CP+B, which is currently having some issues with a recent Bic Canada campaign, hired 72andSunny alum Jessica Lewis as director of business development across its network.

-Digital agency Struck has unveiled a new website for U.S. Speedskating. link

-Apple has set a record for Wall Street company value at a whopping $623 billion. link

-Temple University has tapped hometown agency Neiman to handle an upcoming “brand transformation.”

-TBWA\Buenos Aires and \Latin America created an online platform for Energizer dubbed “PositiveLand.” link

-Vibrant Media’s Jonathan Gardner discusses the “3 Ways to Simplify Online Marketing.” link

Graham Leaves CP+B

We’ve received confirmation that Jeff Graham, who a tipster describes as “the best account guy in the industry,” is leaving Crispin Porter + Bogusky after nearly seven years. During his time at CP+B’s Boulder HQ, Graham (who’s also an instructor adjunct at University of Colorado-Boulder) served as VP, group account director for past and present clients including Old Navy, Under Armour, Volkswagen and Groupon. No word on where Graham is headed to next, but the Crispin camp tells us, “He leaves as a great friend of the agency and we wish him all the best.”

Prior to CP+B, the St. Louis native worked on the account side at the likes of Arnold and TBWA\Chiat\Day.