TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jeff Kling’

Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

Read more

Mediabistro Course

Freelance Editing

Freelance EditingStarting August 6, learn how to build a thriving freelance career as a creative professional! In this course, you'll learn the best practices for managing a freelance carer, such as, how to establish your online presence, pitch to clients, manage your finances and solicit referrals and testimonials. Register now! 

Fallon Continues the Goofiness for Loctite

Last month, Fallon launched a new campaign for Henkel’s Loctite Adhesives, promoting Loctite Super Glue with a thoroughly ridiculous 30-second television spot featuring fanny pack dancing. Now the agency has continued their campaign with two more television spots, which, unsurprisingly, continue the goofiness trend for the brand.

One of the new 30-second spots, “Breakage” (featured above), sees a man so enamored with Loctite’s adhesive power that he fantasizes about breaking things, just so he and his buddy can glue them back together. The similarly toned “Shoe” sees the same man apprehensive about a shoe emergency. He glues the shoe together and then decides to try to put some weight on it, ensuing in a fairly predictable scenario. Both spots, which were directed by Emmy-winning director David Shane and will debut this week, conclude with a clip from the original campaign spot “Win at Glue.” Stick around for credits and “Shoe” after the jump. Read more

Fallon Brings Fanny Packs, Bad Dancing for Loctite


Fallon Minneapolis launched a new campaign today for Henkel’s Loctite Adhesives, promoting Loctite Super Glue.

At the center of the campaign is a 30-second TV spot called “Win At Glue” which Fallon created along with production company O Positive.”Win At Glue” will air on national TV, “including major sports events, season finales, late night and syndication.” The campaign will also feature unique online content on Twitter (where users are encouraged to share their own glue victories with the hashtag #winatglue) and YouTube, which will roll out over the next several weeks. This will mark Fallon’s first campaign for Loctite after winning AOR duties back in December.

The”Win At Glue” spot (above) features a bunch of people dancing around, rather ridiculously, with Loctite fanny packs filled with Loctite Super Glue. Aiming for humor, Fallon arrives at…something else. Something kind of hard to watch for 30 seconds. Make of it what you will. Credits after the jump. Read more

Spiller Lands New Gig in Oz

We’re not sure if we should chalk this up to sheer coincidence or clever timing. Whatever the case, just days after Fallon found Darren Spiller’s successor in Jeff Kling, Campaign Brief  is reporting that the former has landed a new gig in Australia as ECD at DDB Group Melbourne. If you recall, Spiller headed back to Australia in March after spending three years at Fallon, which he originally joined as an ECD. Prior to his appointment at the Minneapolis-based agency, Spiller had stints Down Under at Publicis Mojo Melbourne and New Zealand. You can read CB’s full report including comments from DDB and Spiller here.

Friday Morning Stir

-Starbucks’ expansion efforts know no bounds. link

-Jeff Kling (long time no hear, sir) has taken over for Darren Spiller as chief creative officer at Fallon MN. link

-W+K alum Chris Hutchinson joined L.A. shop Zambezi as an ACD and will help oversee creative for agency clients including 2K Sports and Sprite.

-Dodge and deviantART joined forces to launch a crowdsourced art contest called “Inspired By You” to promote the Dart (finalist example above). link

-So what’s next on Randi Zuckerberg‘s plate? link

Hey, whaddya know, Heineken launched a new “Mexican dark beer” called Indio for the Chicago market. link

 

 

 

 

Norman, Reilly, Credle Among 2011 One Show Jury

It fell through the cracks last week, but what the hell,  in case you haven’t heard and are interested, we have the list of who’s playing judge and jury in the 36th Annual One Show, which will take place on May 12 at Lincoln Center’s Alice Tully Hall in NYC. Those of you vying for Gold, Silver and Bronze Pencils, check out who’ll be poring over and critiquing your work come April 3-10, 2011 after the jump. By the way, One Show deadline entry is Jan. 31.

Read more

Lavoie, Best to Head Up Select ADC Juries

Are you geared up for awards season yet? Well, whatever the case, the Art Directors Club has solidified its its 90th Awards juries with the additions of Taxi chairman/co-founder Paul Lavoie (pictured) and Wayne Best as Advertising and Hybrid chairs, respectively.

Best, if you best remember, left his ECD post at JWT last September to pursue a new “creative partnership,” which is a New York operation called Cog. Lavoie’s shop, of course, is now in the hands of Sir Marty and WPP. The Advertising and Hybrid categories have an entry deadline of Feb. 6. Check out the complete list of the aforementioned categories’ jurors, including Doner’s Rob Strasberg and W+K Amsterdam expat Jeff Kling, after the jump.

Read more