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Posts Tagged ‘Jeff Maerov’

DigitasLBi Offers ‘Faster Delivery’ for Puma

DigitasLBi taps Usain Bolt in a new online ad called “Faster Delivery.”

In the 60-second spot, Bolt is given the task of delivering a pair of Pumas. Before the man handing off the sneakers can even give him the name and address, the world’s fastest man is off, speeding through the streets toward his destination. Twelve minutes later, he arrives and the surprised recipient requests a selfie. Part of the “Forever Faster” campaign, the spot is being promoted through social media by both Puma and Bolt himself. It’s a simple idea, but kind of a fun one, and Puma is banking on fans of Bolt and the brand sharing it.

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DFCB Alum Maerov Assumes GCD Post at DigitasLBi

digitascornIf the name Jeff Maerov, doesn’t ring a bell, perhaps you might better know him from his his output over five years at Draftfcb Orange County, where he served as SVP/GCD on, what else, Taco Bell. On said account, Maerov helped lead creative on campaigns including the “Live Mas” rebranding and the subsequent “Operation: Alaska” effort. Well, the creative exec has now moved on and went eastbound (not down) to DigitasLBi, where he has now assumed the same title in the agency’s Boston office. In his new role, Maerov will lead creative teams on clients including Goodyear, Dunkin’ Donuts, and more,  reporting to DigitasLBi Boston/Detroit ECD Rob Rizzo in the process.

During his career, Maerov also tallied a decade’s worth of work over two stints as a creative at Y&R New York and even penned his own children’s book Boca Buddies on the side.

Here’s How Taco Bell, Draftfcb Executed ‘Operation: Alaska’

If you recall, last week, reports were flying about a small town in Alaska called Bethel, whose residents were fooled by one of their own into thinking there would be a Taco Bell opening up locally on July 4. Well, after word of the bamboozling spread quickly, Taco Bell and its AOR, Draftfcb Orange County, quickly assembled the troops and delivered a food truck via a Bell UH-1H Iroquois military helicopter. The contents of the TB truck, you ask? 10,000 Doritos Locos Tacos: 950 pounds of seasoned beef, 500 pounds of sour cream, 300 pounds of tomatoes, 300 pounds of lettuce, 150 pounds of cheddar cheese, and 10,000 Doritos Locos Tacos shells. The town rejoiced and somewhere the spirits of Frank Capra and Jimmy Stewart were smiling, we suppose.

Anyhow, last night, DFCB OC unveiled a few videos including the long-form one above that showcase its “Operation: Alaska” effort for Taco Bell.” Somewhere, we hope that Bethel scrooge got served in his or her own right. Credits and more intriguing clips after the jump.

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With Doritos-Based Dish Launch Looming, Taco Bell Unveils New Slogan, Spot

By now, some, most or all of you have heard that Taco Bell is rolling out its Doritos Locos Tacos line (you might have seen this teaser), which will officially be available to appease your guilty-pleasure cravings nationwide come March 8. As part of the rollout of its new menu item, the fast-food chain’s agency partner Draftfcb Orange County unveiled a new spot called “Pockets” that was directed by Jake Scott and debuted during NBA All-Star weekend.

As you’ll see in the latest advert, Taco Bell is undergoing a rebranding of sorts that comes with a new slogan, “Live Mas,” which from the looks of it, will be emblazoned across all the brand’s sauce packets. Now, we’re just curious to find out if there really is a band called Slab Hauler. Credits after the jump.

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Taco Bell’s Buddy Mignon: More Than You’ll Ever Want to See

Meet Buddy Mignon, Taco Bell’s newest spokesperson by day, “cheesy” lounge singer by night. Where did the ambiguously super-hungry ingredient force go?

Regardless, Buddy is responsible for introducing the restaurant’s latest concoction, the “Quad Steak Burrito.” Just when you though ol’ T-Bell had run out of ideas, it occurred that they could just put four times the steak on a burrito and call it something different. Of course, being the slick cat he is, Mignon compares steak to the love of a lady when he says, “I want to tear that wrapper off you and eat you like a piece of meat!” The raunchy innuendo continues for the first part of the extended version of the fast-food chain’s new campaign, which is definitely not for kids and probably won’t make it past the censors to run on basic cable.

Any way DraftFCB launched the product, though, it was going to be a success to some extent. This is Taco Bell we’re talking about, and more food for a small price means higher returns. Just look at the “5 Buck Box,” a monstrous portion of food that puts any McDonald’s Extra Value Meal to shame. Four times the steak on a single burrito? Bring it on. Credits after the jump…

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