-Starcom MediaVest Group restructured the leadership of its digital content creation unit, LiquidThread. link

-Global indie holding company Project: Worldwide welcomed Jeff Rutchik, Sharon Napier and Mike Rossi as part of its Strategic Leadership Team.

-YouTube delves into analytics. link

-Who’s ready for a $2 six-inch Subway sub? link

-AKQA and non-profit org Pencils of Promise have teamed up to promote global literacy and education. link

-Martin Agency/Team Detroit alum Tania Staykova joined prodco Stardust’s New York office as executive producer.

-Burger King’s fries are still horrible and this McGarryBowen spot doesn’t really sway our opinion. link

-1stAveMachine signed director Nico Casavecchia to its roster.

-Redbook wants to end “mom guilt.” link

-WDCW partner Court Crandall says that out of the 3,000 commercials he’s been involved with, this may be the one that means the most. link

-Here’s one for the Chevy-loving dad (above). link