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Posts Tagged ‘Jeff Spiegel’

Perhaps This Sheds Some Light on the Spiegel Split

To follow up on our Jeff Spiegel/Innocean item from yesterday, a source in the know provided some insight as to why the ECD’s time at the Huntington Beach, CA-based agency came to an end after two years. Perhaps the biggest reason is that some “people” (we’re thinking client) were continually unsatisfied with the work Innocean was creating over the last year including the Hyundai Elantra “Sheep” campaign that broke during the AFC Championship game in January. We would show you the clip, but apparently, it went over like a lead balloon and the ad was subsequently pulled from YouTube (apparently, the creatives thought that showing off the actual Elantra itself was far less important than portraying those who are not buying the model as boring).

Our source tells us that follow-up projects like the Veloster car launch and spots like the one for Hyundai’s Blue Link service couple with the usual internal politics might have sealed the deal. From what we’ve been told, Spiegel’s situation was less of a firing and more of a “pushing out.” We’ll keep you posted as this story develops.

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Spiegel, Innocean Part Ways

We’ve received confirmation that Innocean ECD Jeff Spiegel is no longer with the agency, but why exactly remains up in the air at the moment. As per usual, there are two sides to the story that we’re hearing, one saying he left to “pursue other interests” and the other saying he may have not left voluntarily. We’re trying to get a clearer picture of the situation, but to refresh your memory, Spiegel joined the Huntington Beach, CA-based Innocean in June 2009 from DDB, where he spent nearly four years as a group creative director.

Last we heard from him, he was offering a statement on an LA Dodgers/Sonata campaign that Innocean created over the summer for its most notable client, Hyundai–though an Adage profile from earlier this year showed that the shop was trying to be known as more than just said automaker’s “in-house” agency.  We wonder how Spiegel’s departure will affect that transition, if at all.

The Hyundai Sonata Joins the LA Dodgers Lineup

The 2011 MLB season as not been kind to the Los Angeles Dodgers. Forget for a moment that the historic franchise is currently in the midst of a $150 million bankruptcy financing plan. Forget too that many of the Dodgers financial woes stem from a messy divorce between the team’s owner and its CEO. Now consider that more than halfway through the season, the Dodgers are tied for dead last in the NL West, 14.5 games back from first place and defending World Series Champions, the San Francisco Giants. Yeah, and you thought the Cubs were in bad shape.

Despite a dismal year, Hyundai is attempting to restore a sense of pride in Dodgers fans with a new print campaign. Created by Hyundai’s in-house, Huntington Beach-based shop Innocean, the ads line up Hyundai vehicles’ stats with those of the team, taking on a vintage feel representative of happier times in the City of Angels. The agency’s ECD Jeff Spiegel explains that the campaign seeks to make a “true connection” to the Dodger faithful, saying “Because statistics are a huge part of baseball, we created a series of posters around numbers that were meaningful to Hyundai and matched them up with numbers that would be meaningful, insightful or just plain fun to Dodgers fans.” Supplementing the campaign are vintage-style trading cards that link the Hyundai car lineup to the Dodgers. If you can’t celebrate your ball club, you might as well celebrate their sponsors, right?

Hyundai Rolls Out ‘Anachronistic’ Hybrid

Remember those huge cellphones? There was one point (maybe after watching Zoolander or something) that I thought phones would just keep getting smaller and smaller. Then I got an HTC Evo for Christmas, and wow, that thing is giant. I usually gain an audience when I’m texting people or playing games while riding on public transportation.

The nice things about this spot from Huntington Beach-based, in-house agency Innocean and production company O Positive is that it only runs for 30 seconds. While it’s a cool idea to juxtapose the Hyundai Sonata Hybrid with technologies of the past, this ad could have really gone overboard to the point that it would be easy to forget that’s it for a car. Mad props to director Jim Jenkins, though, for creating a quirky, anachronistic city that’s as unusual as it is charming.

Also, it sort of makes you wonder, how hilarious would it be if Michael Bay directed a silent film? Credits after the jump.

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