To follow up on our Jeff Spiegel/Innocean item from yesterday, a source in the know provided some insight as to why the ECD’s time at the Huntington Beach, CA-based agency came to an end after two years. Perhaps the biggest reason is that some “people” (we’re thinking client) were continually unsatisfied with the work Innocean was creating over the last year including the Hyundai Elantra “Sheep” campaign that broke during the AFC Championship game in January. We would show you the clip, but apparently, it went over like a lead balloon and the ad was subsequently pulled from YouTube (apparently, the creatives thought that showing off the actual Elantra itself was far less important than portraying those who are not buying the model as boring).
Our source tells us that follow-up projects like the Veloster car launch and spots like the one for Hyundai’s Blue Link service couple with the usual internal politics might have sealed the deal. From what we’ve been told, Spiegel’s situation was less of a firing and more of a “pushing out.” We’ll keep you posted as this story develops.