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Posts Tagged ‘Jeff Tomsic’

Meineke Rebrands With Help from Pitch, Robby Novak

For their first rebranding effort in 40 years, Meineke has enlisted the help of YouTube sensation Robby Novak, better known as “Kid President.” Novak is cast as Meineke’s “Kid Mechanic” for the new campaign “Drive A Little Smarter,” developed by Pitch, which features television spots, outdoor, print and digital marketing. But the rebranding doesn’t stop there, extending even to a new logo and uniforms.

The short TV spots — “Transmission,” “Oil Change” and “General Car Care” — are simple yet effective (and propelled by music from a certain Devo member).  “Drive A Little Smarter” (which also functions as Meineke’s new tagline) seeks to educate customers on how short-term maintenance can prevent long-term issues (and thus save you money). They seem to be built around Novak’s natural charm and funny facial expressions, with an almost off-the-cuff feel. Banking on Novak’s charm and familiarity seems like a pretty safe bet, after all this is a kid who has tacked up over 20 million YouTube views. Novak doesn’t stray far from the humorous optimism he perfected with his viral YouTube work for SoulPancake, and his familiarity should work to Meineke’s advantage, keeping TV viewers in the room when they recognize “Kid President.” Child actors can go from charming to annoying pretty quickly, but it’s hard to imagine anyone hating on the winsome “Kid Mechanic.” I’m sure the comments section will prove me wrong, though. Credits and second video after the jump.  Read more

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Tori Spelling Hosts Glad ForceFlex Black Bags Reality Show Starring Animals Because This Is Where We Are Now

Who could forget Glad and EVB’s charming spoof of reality TV “The Wild Life,” which followed the messy living habits of anthropomorphic woodland creatures? Yes, watching the trashiness of puppets covered in trash drove America absolutely fanatical, with the national phenomenon causing grocery stores across the country to sell out of Glad ForceFlex Black Bags as soon as they were placed on the shelf.

Now, the animal celebs are onto side projects. They’re pulling a Gary Sinese and forming terrible bar bands. They’re starting gaudy fashion lines. They’re letting addiction take over their lives. And, who better to host this aftershow than Tori Spelling, whose appearance in this just kind of makes you sad and remember that, oh yeah, you should probably be concerned about how Tori Spelling is doing because she’s probably going through some stuff right now.

Well, at least you can try to forget about it by playing Glad’s new Facebook game, where Tori Spelling and her talking animal friends might get you coupons for your coveted Glad FlexForce Black Bags. It’s trashy, get it? Credits after the jump.

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