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Posts Tagged ‘Jeff Trenner’

CP+B LA Gets Sweet for WeMo

CP+B has just launched the first ever marketing campaign for home automation company WeMo, taking aim at viewer’s sweet sides with a 60-second broadcast spot.

The spot, entitled “The Big Anniversary Rig” tells the story of a couple separated on their first wedding anniversary. To celebrate, the husband sets up an “anniversary rig” using WeMo’s automation, surprising the wife when she gets home with a series of romantic gestures accomplished using WeMo. Depending on your tolerance for sweetness, the spot may or may not be overly saccharine, but it’s a clever way to show WeMo in an emotional context. “The Big Anniversary Rig” debuted online today, prompting viewers to watch three separate “How Dan Did It” videos. It will make its broadcast debut on network television next month. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Full Contact Examines ‘Moving Day’ for Cumberland Farms

Boston-based agency Full Contact has a new television spot promoting convenience/gasoline staple Cumberland Farm’s Farmhouse Blend iced coffee.

The spot marks a departure for the brand, who in recent years have relied on David Hasselhoff in their iced coffee campaigns, such as last summer’s “Thirsty for Love.” Full Contact takes a simpler, more product-driven approach with “Moving Day,” while still employing humor. “Moving Day” sees a woman give her partner and his buddies Cumberland Farm’s Farmhouse Blend iced coffee to fuel them as they move into a new place. She soon regrets the decision, though, as the guys are so unwilling to put down their iced coffees that they break a series of valuables.

Cumberland Farms Senior Manager of Brand Strategy David Heilbronner said the ad “speaks to the quality and value of Cumberland Farms’ Farmhouse Blend iced coffee, and the spot focuses more on the product itself than our past iced coffee commercials. Our agency, Full Contact did a great job inserting iced coffee imagery into a chaotic and humorous scenario…”

While the ad does highlight the actual product in a way the campaigns featuring The Hoff didn’t, it’s far less memorable than “Thirsty For Love,” and it’s very unlikely that it will draw the same kind of attention to the brand. On the other hand, the ad was clearly made on a tighter budget than previous campaigns and it’s unclear if all the attention surrounding The Hoff actually led to increased sales. Stick around for credits after the jump.  Read more