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Posts Tagged ‘Jeff Vinick’

Deutsch NY, Ad Council Team Up for FEMA PSA

Deutsch, New Yorkteamed up with The Ad Council to create a PSA campaign for FEMA, in time for National Preparedness Month, reminding families to have a plan in the event of a disaster.

Since, according to FEMA, 50 percent of families have not discussed an emergency plan in the event of a disaster, the organization wanted to stress what a difference having a plan can make when such an event occurs. So the broadcast and digital PSA at the center of the campaign (released in both 30-second and 60-second formats) attempts to illustrate this through a harsh depiction of two families dealing with a disaster. One of the families, who presumably designated the shelter as a meeting place, huddle together, visibly shaken up but glad to have each other. They overhear another couple, who stress out over their missing child, powerless to do anything to locate him. It’s tough to watch, but that’s intentional, as it drives home the point that you don’t want to be the second family should anything go wrong. The spot ends by directing viewers to Ready.gov and www.Listo.gov where they can find resources for developing their own emergency plan. The campaign also includes radio and print components. Read more

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Deutsch NY Now Adds New SVP/GCD to PNC

Seems like it’s been a pretty busy week on the hiring front at Deutsch. Just days after Mike Schackle joined the New York office to work on Microsoft (not to mention Matt Ian heading to LA), the agency has now brought on another SVP/GCD aboard in NYC, namely Jeff Vinick, who will work on the PNC business and other creative efforts.

Vinick is no stranger to the agency or the accounts he’s been assigned to as he previously worked at Deutsch NY on PNC and new business before heading to Grey New York.  During his 18 months at the latter agency, Vinick served as a group creative director and wrote copy for the E*Trade baby ads while also leading creative on the NFL and TBS/TNT business. The creative spent most of his career (nearly a decade), though, at Merkley + Partners, where he helped launch JetBlue and served as creative director on Forbes, Fila and Mercedes-Benz.