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Posts Tagged ‘Jeff White’

Deutsch LA Vet White Promoted to Head of Biz Dev

Spending well over a decade at one agency has worked out well for Jeff White as the thirteen-year Deutsch LA vet has now been promoted to SVP, director of business development. White was recently involved with the in-house, pre-Cannes video series that hyped Deutsch’s panel at the Lions fest and during his lengthy stay at the agency, has worked on the account side with clients including Coors, the “Happy Cows” of California, DirecTV and Diamond Foods.

In a statement, Deutsch LA CEO Mike Sheldon says, “We wanted someone who loves to chase new business and understands why Deutsch LA has been so successful in landing great brands. It didn’t take us long to realize we had the right candidate within our own walls.”

White replaces Chad Saul, who served as Deutsch LA CMO but left for a gig at MDC.

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Deutsch LA Tells Us What Agency Folks Really Think About Advertising

We guess it’s a Deutsch-heavy kind of day, for better or worse. This time, it’s the LA office chiming in with a series of videos that have been created to help promote the agency’s Cannes panel next Monday called “Ending the Agency Talent Rotisserie.” According to Deutsch, each year, a third of the agency workforce will move on to new jobs, which is an issue that execs from the LA office will address at Cannes while also unveiling a new retention study they created with the 4A’s.

These videos, meanwhile, address the frustrations felt by different types of agency folks feel that would cause them to leave. Why do we feel this effort is like one of those agency/industry-related Tumblr sites we’ve covered brought to life? And sure, you can say some of the fun is sucked out due to the constant censoring, but that’s part of the “joke” and what the Deutsch LA folks had in mind all along. Besides, they won’t waste too much of your time. Peep two more clips and credits after the jump.

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