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Posts Tagged ‘Jeff Williams’

Calvin ‘Megatron’ Johnson Goes Undercover at ESPN

On the field, Calvin Johnson earns his “Megatron” nickname by dominating defenses with a robotic efficiency. He’s bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transforming powers to trick a different kind of opponent (for anyone who cares and watches too much ESPN, it’s Kevin Negandhi).

The latest “This is Sportscenter” ad is par for the course: short, funny, and off-beat. The work comes once again from W+K New York (which has been handling SportsCenter work for nearly two decades), an agency that has no problem taking sports material and making it accessible to audiences. And for Megatron, he may want to think about outsourcing his Transformer duties over to Diddy, or Johnson, or whatever Nike wants to call him.

Credits after the jump.

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Copywriting: Creative Ad Writing

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W+K, Levi’s Proclaim ‘Now is Our Time’

Is it just us or does the tagline for Wieden + Kennedy’s next phase of the “Go Forth” campaign for Levi’s remind you of Justin Timberlake‘s cringe-worthy line in The Social Network? Whatever the case, the parties involved are back with a new, anthemic (and very oddly timed) campaign about “building a new and better future” that of course also promotes the Levi’s fall collection.

This time, the words of Charles Bukowski replace Walt Whitman‘s as the poetic narrative and the scene shifts to Berlin in this 60-second short film directed by Ralf Schmerberg. It’s not just about American pride anymore, folks, though the idea and imagery basically appears the same. Below, you can check out the Berlin-based collaboration between W+K Amsterdam and artist Alexandre Farto that officially kicked off the campaign last month. Peep film credits after the jump and check out the Facebook component here.

 

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