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Posts Tagged ‘Jeffrey Blish’

Deutsch LA Brings Back Ronald McDonalds for Taco Bell


Back in March, Deutsch LA used endorsements from real life Ronald McDonalds to help introduce Taco Bell’s new breakfast menu. Now, the agency has brought back the idea (which was actually recycled, intentionally or not, from an old Jack In The Box campaign), with their latest spot, “Ronalds.”

The 30-second spot features guys named Ronald McDonald sitting around a table and talking about Taco Bell’s breakfast burrito. In what amounts to yet another shot at McDonald’s (which seems to form the crux of Taco Bell’s recent strategy), a moderator asks, “Would you get a burrito from a burger place?” To which one of the Ronalds replies, “You don’t go to a sushi bar and order spaghetti.” That you could easily follow up the question with “Would you get breakfast from a taco place?” makes this seem like a bit of a misstep.

The Ronald McDonalds idea, which seemed stretched thin by the end of the last 30-second spot, now seems even more tired. It feels like it’s time for Deutsch LA to go back to the drawing board and put this idea to rest for good. Credits after the jump. Read more

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Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

Read more