TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jenaca Holmes’

RPA, Honda Want You to Meet 105-Year-Old Civic Driver, Edythe

RPA launched their “Start Something Special” campaign for Honda (somewhat disappointingly) with the story of Mairead and Kevin’s very Irish wedding and their “Thank You” TV spot. The latest in the campaign is a lot more interesting.

The spot highlights 105-year-old Civic driver Edythe Kirchmaier, who really is something special. Edythe spends her autumn years helping people in need: she has been volunteering for Direct Relief for around 40 years. She learned to drive, at the age of 16, in 1924 on her uncle’s Ford Model T. Even more amazingly, she has maintained a perfect driving record her entire life — without so much as a parking ticket. She’s also the oldest registered user on Facebook, which she uses to dispense wisdom gleaned from over a century of experience. This latest addition to Honda’s “Start Something Special” series shows the potential in this kind of campaign. It’s the kind of story people want to hear and can’t wait to share. Hopefully it’s a sign of things to come from RPA, although I get the feeling this will be the highlight of the campaign. Edythe’s story launches today at #StartSomething stories. Credits after the jump. Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now! 

Here’s RPA’s April Fools Entry for Honda

Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite. What would an announce like this be without some PR speak, and Honda’s head of said department, named “Parsley Thyme” chimes in saying, ““We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology.” During use, we say just avoid the damn potholes, but we should say the HondaVAC in the 2014 Odyssey is an actual accessory. Credits after the jump.

Read more