Berlin Cameron United’s new campaign for Gilt features a chase scene and some unusual disrobing.
Upon sighting a model in a sleek yellow dress, a woman decides she can’t live without the outfit and chases after her. The model frantically runs away, because that’s what you do when you’re pursued by a woman with a crazy look in her eye. Appropriately set to the song “Suit” by Boom! Bap! Pow!, which features lyrics like “You’re so cute, I want to wear you like a suit. I think you’d look pretty good on me,” the chase concludes with the woman accessing Gilt’s site on her smartphone. This causes the dress to seamlessly slide off the model and on to the chaser, leaving the model in her underwear. While a tad on the ridiculous side, the spot shows off the instant gratification of shopping on the designer fashion site in a fun way. The 30-second ad, which went up on YouTube today, will spread to television on Monday, reports Adweek. Credits after the jump. Read more