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Posts Tagged ‘Jennifer Jahinian’

72andSunny is Back with New Spot Promoting ‘Call of Duty: Ghosts’ Downloadable Content

This past October we covered 72andSunny’s exhaustive campaign for Activision’s Call of Duty: Ghosts. Now, 72andSunny is back with a new campaign promoting Call of Duty: Ghosts‘ new downloadable content pack, Onslaught.

72andSunny’s long spot for Onslaught, entitled “CODnapped,” imagines a task force, led by a CODnapper played by Stephen Graham of Boardwalk Empire, sent out to kidnap men from such terrible duties as work, child rearing, and spending time with their significant other, so that they can be brought to a room with comfy chairs and snacks to play Call of Duty. The elaborately imagined scheme runs for over three minutes, before the rest of the spot is devoted to Onslaught gameplay. It’s kind of a clever (although ridiculous and entirely sexist) concept that highlights gamers’ desire to spend time with the new content free of any real-life distractions. And although the spot is quite dragged out, at a 4:51 run length, fans of the franchise have responded. The video was uploaded to YouTube yesterday, and has already racked up almost 400,000 views. By the time of Onslaught‘s January 28th release, it could top the one million mark. Credits after the jump. Read more

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Activision, 72andSunny Bring the House Down with ‘Epic Night Out’

“Epic Night Out,” the splashy new 90-second Call of Duty: Ghosts spot from 72andSunny for Activision, is indeed epic, and easily riffs on the four-guys-who-have-fun-in-danger motif made popular by The Hangover. There are a few celebrity cameos, a crumbling Las Vegas set, and classic music, Sinatra’s “Live Until I Die.” Very epic. But no baby, though. Instead, the four heroes and their dog travel from desert wasteland, to cityscape, to outer space, and then to a frozen tundra. With the music and quick editing, it’s hard to pay attention to anything else.

I’m all for first-person shooters, and I don’t think they are ruining kids. If this spot were for the U.S. Armed Forces, that would be different. But, it’s worth pointing out that guns, explosions, apocalyptic Vegas, Frank Sinatra, and Megan Fox is way past the boiling point of glorying violence for a TV spot. That’s sensory overload for all of the juiced up gamer-guys who are going to sit in the basements and pretend not to pee in empty soda bottles. It’s also brilliant misdirection.  And if not for the Grand Theft Auto V ads, this would be the best video game spot I’ve ever seen. Credits after the jump.

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‘Call of Duty’ Goes Domestic in UK Spot ‘Faboom’

Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. “Faboom,” a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the game at work, out to dinner, even in the doctor’s office during a proctology exam – well played, 72.

The spot comes a week after Eminem premiered his “Survival” music video that also acts as a Call of Duty promo. “Faboom” doesn’t have any white rappers – however, most of the people in the commercial happen to be white – but despite the lack of celebrity punch, the energy and occasional humor gives this ad a universal feel that should work whether televised or shown online. The clip evokes a bit of the Dave Chappelle skit about a real-life version of Grand Theft Auto. Clearly, the sentiment has aged well, and appealing to the human connection to video games, rather than just showing out-of-context graphics for 30 seconds, seems to be the new go-to technique for gaming ads. Call of Duty: Ghosts comes out September 5. Credits after the jump.

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Activision, 72andSunny Tap CollegeHumor Duo for ‘Call of Duty: Ghosts’ Trailer

In this Call of Duty: Ghosts trailer, Jake and Amir from CollegeHumor give us a preview of the action-packed prestige edition of the game. It includes a paracord strap, a Steelbook, and an HD Tactical Camera. “Naturally, we’re going to do what you do when you have a badass tactical camera strapped to your head,” the boys say. I realize I’m definitely not a video gamer when I have no idea what the next step will be. Parkour? Surveillance?

“We’re going to breach some stuff!!” Jake and Amir proceed to burst through doors, elevator doors, garden gates, and bathroom stalls, entering unexpected scenarios as they go. The best part is when they’re the uninvited guests at a little princess’s tea party. “Hi guys!” she squeaks, and we see them taking a moment to sip out of miniature purple plastic cups. The whole thing is a fun idea, far better than watching a fictional character slaughter everything in his path while the new Eminem single “Survival” plays. If only we all had disposable screen doors and wacky neighbors worthy of tactical camera footage. As it is, mothers should prepare for the onslaught of their teenage boys trying to karate chop the front door.

Check out the credits after the jump

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Robert Downey Jr. and Friends Blow Stuff Up for Newest ‘Call of Duty’ Title

What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it’s probably better you watch this new spot for Call Of Duty: Black Ops 2 from Activision and 72andSunny then read some silly rag like the New York Times, despite the latter’s recent removal of its paywall.

Directed by Guy Ritchie, the same Brit who gave us such modern action movie classics as Lock, Stock and Two Smoking Barrels, Snatch, and, uh, Swept Away, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, Robert Downey Jr. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  “iJustine” and “FPSRussia” band together to fight against the zombie uprising.

The spot serves as a continuation of the “There’s a Solider in All of Us” campaign that 72andSunny used during the release of Call of Duty: Modern Warfare 3. If you’ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of Jonah Hill, Kobe Bryant and Sam Worthington. As COD:BO 2 approaches its mid-November release date, it’s probably a safe bet to assume we’ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.

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Sonic’s ‘Two Guys’ Get ‘Rehired’ in Social Media Publicity Stunt

For eight years, NYC-based former “The Colbert Report” writer Peter Grosz (driver’s seat) and Chicago-based improv comedian T.J. Jagodowski (passenger’s seat), were best know as “those two guys” from the Sonic Drive-In spots. While noshing on fast food from the front seat of their car, the duo’s silly inane (and mostly improvised) slice-o-life conversation made unlikely stars of the pair. That is, until the two were “phased out” two years ago.

Since then, Sonic left indie Kansas-City, MO-based Barkley after a 17-year run to name GSP+P as the chain’s new AOR. Perhaps inspired by a drive-in serenade video that caught fire on YouTube last month with over 1.2 million views, Goodby decided to slowly re-introduce the brand’s longtime spokesdudes via social media. As Jeff Goodby told The New York Times in this gargantuan feature that ran this morning, the two guys “were put away a little too early because if they stayed around they really would have come into their own in the social media context.”

Over the last few weeks, Grosz and Jagodowski seemed to plead for their old jobs back via Facebook, Twitter, LinkedIn and a few “self-produced” videos posted to YouTube. Now, before we start declaring this a shoo-in for every social media award in adland, let’s look at the numbers: 158 followers on Twitter, 10,701 “Likes” on Facebook, nine connections on LinkedIn, and 3,100 views on their most popular YouTube video (excluding the video which is a direct response to the aforementioned drive-in “serenade” video).

Even if it’s not quite the social media sensation that some are making it out to be, at least it’s nice to see “those two guys” back in the saddle. Now, what happened to all of those other Sonic spokespeople? Credits and another video follow after the jump.

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Comcast Doesn’t Need Your Teary Apology

From Goodby and prodco O Positive comes new television campaign “Homecoming” for Comcast’s Triple-Play cable TV, Internet, and telephone service, Xfinity.

If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their “customer service representatives” when your service inexplicably goes haywire or completely disappears for weeks on end. If you’ll recall, Comcast made the Final Four in Consumerist‘s “Worst Company in America” tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after Comcast was caught begging its employees to vote for competitor Charter Communications in the tournament.

It’s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon’s fiber optic network, FiOS. But, Comcast doesn’t mind, as they know you’ll come crawling back sooner or later. (They always do, don’t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.

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