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<title>Jennifer Jahinian - AgencySpy</title>
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<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Robert Downey Jr. and Friends Blow Stuff Up for Newest &#8216;Call of Duty&#8217; Title</title>
<description><![CDATA[<p><object width="500" height="380" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/4wIZp_E2CxQ?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="500" height="380" type="application/x-shockwave-flash" src="http://www.youtube.com/v/4wIZp_E2CxQ?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>What better time to talk about violent dystopian survival techniques than when most of the East Coast is about to be plunged underwater? Yes, for all of you who still have access to Internet, it&#8217;s probably better you watch this new spot for <em>Call Of Duty: Black Ops 2 </em>from Activision and 72andSunny then read some silly rag like the <em>New York Times</em>, despite the latter&#8217;s recent removal of its paywall.</p>
<p>Directed by <strong><a href="http://www.mediabistro.com/Guy-Ritchie-profile.html">Guy Ritchie</a></strong>, the same Brit who gave us such modern action movie classics as <em>Lock, Stock and Two Smoking Barrels</em>, <em>Snatch</em>, and, uh, <em>Swept Away</em>, this trailer finds us in a post-apocalyptic Times Square defended by Ironman himself, <strong><a href="http://www.mediabistro.com/Robert-Downey-Jr-profile.html">Robert Downey Jr</a></strong>. Known for defeating villains like Loki and drug addiction, Downey and Internet celebs  &#8220;iJustine&#8221; and &#8220;FPSRussia&#8221; band together to fight against the zombie uprising.</p>
<p>The spot serves as a continuation of the <a href="http://www.mediabistro.com/agencyspy/hill-worthington-your-new-call-of-duty-action-heroes_b25438" target="_blank">&#8220;There&#8217;s a Solider in All of Us&#8221; campaign </a>that 72andSunny used during the release of <em>Call of Duty: Modern Warfare 3</em>. If you&#8217;ll recall, that series of spots utilized a cavalcade of celebrities on TV, with appearances from the likes of <strong><a href="http://www.mediabistro.com/Jonah-Hill-profile.html">Jonah Hill</a></strong>, <strong><a href="http://www.mediabistro.com/Kobe-Bryant-profile.html">Kobe Bryant</a></strong> and <strong><a href="http://www.mediabistro.com/Sam-Worthington-profile.html">Sam Worthington</a></strong>. As <em>COD:BO 2</em> approaches its mid-November release date, it&#8217;s probably a safe bet to assume we&#8217;ll be seeing a lot more of Hollywood with future trailers. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/robert-downey-jr-and-friends-blow-stuff-up-for-newest-call-of-duty-title_b40482#more-40482" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/robert-downey-jr-and-friends-blow-stuff-up-for-newest-call-of-duty-title_b40482#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/robert-downey-jr-and-friends-blow-stuff-up-for-newest-call-of-duty-title_b40482</link>
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<pubDate>Mon, 29 Oct 2012 13:50:42 +0000</pubDate>
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<title>Sonic&#8217;s &#8216;Two Guys&#8217; Get &#8216;Rehired&#8217; in Social Media Publicity Stunt</title>
<description><![CDATA[<p><object width="500" height="380"><param name="movie" value="http://www.youtube.com/v/K_7tVwcHabo?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="380" src="http://www.youtube.com/v/K_7tVwcHabo?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>For eight years, NYC-based former &#8220;The Colbert Report&#8221; writer <strong><a href="http://www.mediabistro.com/Peter-Grosz-profile.html">Peter Grosz</a></strong> (driver&#8217;s seat) and Chicago-based improv comedian <strong><a href="http://www.mediabistro.com/TJ-Jagodowski-profile.html">T.J. Jagodowski</a></strong> (passenger&#8217;s seat), were best know as &#8220;those two guys&#8221; from the Sonic Drive-In spots. While noshing on fast food from the front seat of their car, the duo&#8217;s silly inane (and mostly improvised) slice-o-life conversation made unlikely stars of the pair. That is, until the two were &#8220;phased out&#8221; two years ago.</p>
<p>Since then, Sonic left indie Kansas-City, MO-based Barkley after a  17-year run to name GSP+P as the chain&#8217;s new AOR. Perhaps inspired by <a href="http://www.huffingtonpost.com/2012/02/01/sonic-drive-in-song-giorgio_n_1247620.html">a drive-in serenade video</a> that caught fire on YouTube last month with over 1.2 million views, Goodby decided to slowly re-introduce the brand&#8217;s longtime spokesdudes via social media. As <strong><a href="http://www.mediabistro.com/Jeff-Goodby-profile.html">Jeff Goodby</a></strong> told <em>The New York Times</em> in <a href="http://www.nytimes.com/2012/02/22/business/media/sonic-drivein-brings-back-longtime-spokesmen.html?_r=3&amp;ref=todayspaper">this gargantuan feature</a> that ran this morning, the two guys &#8220;were put away a little too early because if they stayed around they really would have come into their own in the social media context.&#8221;</p>
<p>Over the last few weeks, Grosz and Jagodowski seemed to plead for their old jobs back via Facebook, Twitter, LinkedIn and a few &#8220;self-produced&#8221; videos posted to YouTube. Now, before we start declaring this a shoo-in for every social media award in adland, let&#8217;s look at the numbers: 158 followers <a href="https://twitter.com/#!/_those2guys">on Twitter</a>, 10,701 &#8220;Likes&#8221; <a href="https://www.facebook.com/those2guys">on Facebook</a>, nine connections <a href="http://www.linkedin.com/in/those2guys">on LinkedIn</a>, and 3,100 views on <a href="http://www.youtube.com/user/Those2SonicGuys/videos">their most popular YouTube video </a> (excluding the video which is a direct response to the aforementioned <a href="http://www.youtube.com/watch?v=bGDTfoVyr5Y">drive-in &#8220;serenade</a>&#8221; video).</p>
<p>Even if it&#8217;s not quite the social media sensation that some are making it out to be, at least it&#8217;s nice to see &#8220;those two guys&#8221; back in the saddle. Now, what happened to <a href="http://www.youtube.com/watch?v=8rA85iBd4RQ">all of those other Sonic spokespeople</a>? Credits and another video follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680#more-29680" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/sonics-two-guys-get-rehired-in-social-media-publicity-stunt_b29680</link>
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		<category><![CDATA[Brands]]></category>
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		<category><![CDATA[Goodby]]></category>
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		<category><![CDATA[Alexander Sivers]]></category>
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		<category><![CDATA[Holly Vega]]></category>
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		<category><![CDATA[Jennifer Jahinian]]></category>
		<category><![CDATA[Kacey Kelley]]></category>
		<category><![CDATA[Kristin Graham]]></category>
		<category><![CDATA[Leslie Barrett]]></category>
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		<category><![CDATA[Marten Tedin]]></category>
		<category><![CDATA[Matthew Winks]]></category>
		<category><![CDATA[Mitchell Gage]]></category>
		<category><![CDATA[Peter Grosz]]></category>
		<category><![CDATA[Pierre Rouger]]></category>
		<category><![CDATA[Sam Swisher]]></category>
		<category><![CDATA[T.J. Jagodowski]]></category>
		<category><![CDATA[Trevor Shephard]]></category>
<pubDate>Wed, 22 Feb 2012 13:09:45 +0000</pubDate>
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<title>Comcast Doesn&#8217;t Need Your Teary Apology</title>
<description><![CDATA[<p><object width="500" height="350"><param name="movie" value="http://www.youtube.com/v/OW1drALD2vE?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="350" src="http://www.youtube.com/v/OW1drALD2vE?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>From Goodby and prodco O Positive comes new television campaign &#8220;Homecoming&#8221; for Comcast&#8217;s Triple-Play cable TV, Internet, and telephone service, Xfinity.</p>
<p>If you live in a region where Comcast is the only cable service option available (as I do), you no doubt have gotten into three or four yelling matches with their &#8220;customer service representatives&#8221; when your service inexplicably goes haywire or completely disappears for weeks on end. If you&#8217;ll recall, <a href="http://consumerist.com/2011/03/wcia2011-bracket-announcement.html">Comcast made the Final Four</a> in <em>Consumerist</em>&#8216;s &#8220;Worst Company in America&#8221; tournament last year (after winning in 2010), only being knocked out of contention by evil ocean-ruiner, BP. This was, mind you, after <a href="http://consumerist.com/2011/03/comcast-begs-employees-to-vote-for-charter-in-worst-company-in-america-poll.html">Comcast was caught begging</a> its employees to vote for competitor Charter Communications in the tournament.</p>
<p>It&#8217;s no wonder many Comcast subscribers turn to alternative services after their struggles lead to bouts of crippling depression. Some, like the woman in the above spot, turn to Verizon&#8217;s fiber optic network, FiOS. But, Comcast doesn&#8217;t mind, as they know you&#8217;ll come crawling back sooner or later. (They always do, don&#8217;t they?) So, when your foolish hubris spins wildly out of control, remember that Comcast knew you were stupid all along. That random increase on your monthly bill is actually punishment for feeling entitled. Credits, and one more spot that features crying and hugging, follow after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/comcast-doesnt-need-your-teary-apology_b27682#more-27682" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/comcast-doesnt-need-your-teary-apology_b27682#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/comcast-doesnt-need-your-teary-apology_b27682</link>
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<pubDate>Wed, 04 Jan 2012 12:28:32 +0000</pubDate>
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