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Posts Tagged ‘Jennifer Lopez’

Kohl’s Store Sizzles with Cast of ‘Q-VIVA,’ J. Lo, Marc Anthony

Kohl’s Q’VIVA Sizzle from Mustache on Vimeo.

If you’re a loyal viewer of Univision or frequently find yourself watching copious amounts of FOX on Saturday nights, you’ve no doubt heard of the TV talent show, Q’Viva! The Chosen. If you’re not one of these people, here’s the deal: Separated celebrity couple Jennifer Lopez and Marc Anthony, along with concert director Jamie King, travel to 21 different Latin American countries to find “The Chosen,” an undiscovered talent better than the rest. And, yes, having a recently split couple debate with each other on TV is exactly as awkward as you imagine it to be.

In addition to starring on the show, Lopez and Anthony also both recently released clothing lines at Kohl’s department stores, an obvious branding opportunity led by brand new digital agency, Mustache. Kohl’s gave Q’Viva! contestants a shopping spree at their Los Angeles store, where salsa dancers, singers and the like updated their own wardrobe as well as picked up some J. Lo and Marc Anthony branded clothing for their loved ones. Says Jeff Cambron, who started Mustache with some film production friends in January (he previously consulted for the Barbarian Group on projects like the  “Ad Agency Bloodline” infographic), “Alongside last week’s announcement of an American Idol line in Kohl’s stores , this is yet another example of how Kohl’s is becoming a big part of the pop culture conversation.”

Say what you will, but I’d probably shop at Kohl’s a bit more if people were salsa dancing around the store. Learn more about this shopping sizzle here.

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J. Lo Has the Music in Her, Kohl’s Clothing on Her

In Jennifer Lopez‘s first commercial appearance since that whole FIAT fiasco and director Darren Aronofsky‘s first ad since graphically depicting the horror of meth addiction, the two Hollywood stars are joining forces in a lighthearted TV spot for Kohl’s department stores.

In this spot from McCann NY, Aronofsky seems to be finally giving a gift to those who assumed his film Black Swan would be about dance and not Natalie Portman going hilariously insane. The “Classic: Remixed” title is both referring to J. Lo’s clothing line’s twist on spring fashion staples as well as her own twist the Kiki Dee Band’s 1974 single, “I Got the Music in Me.” Add to that a supporting cast of male back up dancers, and you have what may be a look inside Aronofsky’s strong desire to direct a sequel to Save the Last Dance. Credits after the jump.

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J-Lo Finds Time to Fit in Fiat Ad During AMA Performance


 

Fiat got a big shout-out last night from Jennifer Lopez, but at what cost? J-Lo, who recently starred in a Doner-created spot for the automaker’s 500 line, managed to squeeze in basically a Fiat ad reenactment during her medley performance at last night’s American Music Awards. Sure, she may have set a precedent, but she destroyed what little integrity she had left (if she did have any left, that is) in just a few seconds. We have to agree with John Legend (as well as many other acts who were at the AMAs) when he called the act “shameless.” It was bad enough when her actual Fiat 500 work got called “the worst automotive spot of the last decade” by auto execs, but did J-Lo really have to add insult to injury?

The fun starts around the 1:14 mark.