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Posts Tagged ‘Jennifer Zimmerman’

mcgarrybowen Names First CCO

Mark KIn news we missed, mcgarrybowen followed the debut of its first work for new client Intel and staffing changes at its New York and San Francisco offices by announcing the appointment of its first CCO: New York MD/ECD Mark Koelfgen.

The agency did not send out a release, choosing instead to confirm Koelfgen’s promotion at its town hall event on Friday.

mcgarrybowen hired Koelfgen directly from GSD&M, where he served as ACD, in 2005; prior to joining GSD&M, he worked as an ACD at Deutsch New York after beginning his copywriting career at DDB/Tracy Locke in Dallas. mcgarrybowen hired Koelfgen as a creative director, and he worked on the Reebok and Brahma beer accounts before being promoted to the MD/ECD position in the agency’s New York office in 2009.

Koelfgen’s accomplishments during his tenure at mcgarrybowen include the successful launch of Verizon’s Droid brand, which led to the agency’s subsequent victory in the Verizon Mobile pitch (a pitch on which he was lead creative).

The agency says that they picked him after searching for candidates both internally and externally. As a member of the New York leadership team, the new CCO will work closely with mbNY President Tom Sewell and Global CSO Jennifer Zimmerman while reporting directly to co-founder Gordon Bowen (who currently oversees global creative strategy).

In addition to Verizon, Koelfgen’s portfolio includes work for Pepsi, AT&T, Microsoft, American Airlines, IKEA, Snapple and more.

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Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Here is Your 2012 Grand Effie Jury

After hitting up an interesting ANDY Awards last night, which appeared that the organizers of the NYC event wanted to recreate where George Romero shot Day of the Dead,  perhaps our optimism has spiked this awards season. Yep, all we found out is that we’re still loved and hated, so, without further ado, we bring you the list for this year’s Grand Effie jury. Does any name sound familiar, frienemies?

Jeff Benjamin, CCO, JWT
Brad Brinegar, president/CEO, McKinney
Luis DiComo, EVP, global media, Unilever
Tim Ellis, EVP/CMO, Activision
Stuart Hazlewood, chief strategy officer, DDB NY
Jonathan Hoffman, chief experience officer, Starcom MediaVest Group
Nick Moore, CCO, Wunderman
Debra A. Sandler, president, Mars Chocolate North America
Iain Tait, global interactive ECD, Wieden + Kennedy
Jennifer Zimmerman, chief strategic officer, McGarryBowen