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Posts Tagged ‘Jennine Punzone’

‘Bump a Smoke’ Creators Offer Lovely Response to Philip Morris

And the saga continues with “Bump a Smoke,” the fictional app concocted by Miami Ad School Brooklyn whippersnappers Jennine Punzone and Manasvi Abrol. Inspired by the comments of big tobacco brand Philip Morris, the art director and copywriter, respectively, have responded in kind via WordPress. Read below:

June 2, 2011

Team Bump A Smoke
Brooklyn, NY 11201

Philip Morris USA
Pittsburgh, PA 15236

Dear Philip Morris,

We read your response to our class project, the “Bump A Smoke” application, here, and wanted to respond directly to you with an apology.

We’re sorry for devising an application that, if real, would help you sell more of your product. Although it’s ironic that you vehemently oppose our work considering you would profit greatly from its existence.

Most of all, we regret overlooking the fact that your product doesn’t need any promotion, as it’s highly addictive.

Also, try to look at the positive side; at least we didn’t pursue our other concepts:

- The search for America’s Loudest Wheezer.
- Record your wheeze- Share it on Facebook, Twitter or save it as a ringtone.
- Bump A Lung – A lung donation program by Philip Morris.

Finally, we wanted to thank you. We are advertising students at Miami Ad School and your critique of our work has put it in front of many prospective employers.

That’s promotion we couldn’t have paid for in cigarettes or any other currency.

Sincerely,
Team Bump A Smoke

 

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Philip Morris Wants Nothing to Do with ‘Bump a Smoke’

Jennine Punzone (along with copywriter Manasvi Abrol), what hath you wrought? The Miami Ad School Brooklyn student’s “portfolio class assignment” called Bump a Smoke has been buzzed about enough over the last few days to gain the attention of the fine folks at big tobacco company Philip Morris, who seem a bit irked at the fact that their Marlboro color scheme is being used in the fake app. We received this note last night:

“Kiran: The “Bump a Smoke” concept you posted this morning is in no way related to Philip Morris USA or the Marlboro brand.  The company does not approve of this use of its trademark. Could you please update your post to clarify this or remove the image? Thanks.

Bill Phelps

Altria Client Services (on behalf of Philip Morris USA)”

Darn, we were really hoping this note came from Jackie Chiles.