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Posts Tagged ‘Jeremy Jones’

New ECD, GCD at JWT Atlanta

Jeremy Jones

Today in Press Releases, JWT’s Atlanta office has promoted two of its top creatives after a string of successes for energy sector clients.

Creative Directors Dustin Tamilio and Jeremy Jones (above) have been named as the office’s GCD and ECD, respectively; the change is effective immediately.

The release is unique in that its opening attributes the promotions to the directors’ ”pioneering work for Shell brands”, more specifically citing “the agency’s most buzz-worthy campaigns and projects for Jiffy Lube, Shell, Quaker State and Pennzoil” (here’s one of the spots in question).

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JWT Atlanta Unveils Natural Gas Motor Oil for Pennzoil

Today, JWT Atlanta is launching a new campaign for Pennzoil, introducing the brand’s “first-of-its-kind motor oil made from natural gas, Pennzoil Platinum with PurePlus Technology – the first true innovation in the category in over 35 years.”

JWT Atlanta wanted to parallel the innovation of Pennzoil’s new product, so they created a “first-of-its-kind TV commercial shot on gaseous vapor clouds.” Due to the technical difficulty of pulling off such a stunt, the project took almost a year to complete. Entitled, “Complete Protection,” the 30-second spot features a Maserati driving through “a series of 3D animations projected onto moving gaseous vapor clouds,” which produces an other-worldly effect. To accomplish this, JWT teamed up with MPC NY, Skunk LA and director Raf Wathion. Among the technical challenges associated with the creation of “Complete Protection” were “synchronizing naturally forming elements and choreographing a live performance of a moving automobile, an uncontrollable vapor cloud and projected animation, all in-camera, all in a certain window of time, in a pitch black environment,” with the projections the only light source for the shoot. The spot is part of a larger, integrated campaign which roll out over the course of the year with the tagline “Motor Oil Reimagined.” Stay tuned for a behind-the-scenes video and credits after the jump. Read more