Kevin Durant used to be nice, but not anymore. At some point this season, the second-best player in the NBA stopped being the silent choirboy fans respected, and Nike and Wieden+Kennedy anticipated the change for their recent “KD Is Not Nice” campaign. Call it truth in advertising, because for whatever reason, Durant has really started to embrace the roll of edgy superstar.
Posts Tagged ‘Jeremy Lin’
-PSFK is going print. link
-Here’s another inclusion from BBDO Toronto’s latest, ongoing Skittles “Touch” campaign (above).
-While we’re on the topic, care to pledge your next birthday for clean water? link
-TBWA/W+K alum Nathalie Le Régent-Hausman joined New York agency Gate Worldwide as director of business development.
-Here are three ways Instagram is promoting big brands. link
-HP is set to combine its printer and PC groups. Wonder what kind of effect this will have, if any, on the brand’s PC creative review. link
-Y&R Chicago alum Pete Talaba joined Digital Kitchen as its first director of brand strategy.
-San Francisco shop Heat was named AOR for solar power company, Sunrun.
-O&M India executive chairman Piyush Pandey will become the first South Asian to receive a CLIO Lifetime Achievement Award at this year’s ceremony, which takes place May 15 in New York.
-AKQA CCO Rei Inamoto, who’s seemingly everywhere these days, will serve as 2012 AICP Next Judging Chair and MC at the Next Awards presentation in June.
-When Skynet becomes self-aware, we can always blame Amazon. link
In case you missed the rumor mill today, Austin is buzzing with the news of CNN’s acquisition of social media and tech journal, Mashable. Of course, just because everyone from Reuters to The New York Times is predicting the sale doesn’t mean that anything’s changed at the SXSW CNN Grill, where the show went on for the fourth consecutive day.
Brooke Baldwin, anchor of CNN Newsroom, sat down with two young Internet celebrities to discuss the world of viral Internet comedy. Kevin Wu, best known online as “KevJumba,” spoke of his move from MMORPG’s to online video. After his parents shut down his World of Warcraft account, Wu moved to the online stage to, as he put it, “make friends.” “Friends” of his have included the likes of NBA star Jeremy Lin as well as Chicago-based singer-songwriter, Richard Marx. Kevin’s online popularity has led him to become a YouTube partner, profiting off of the site’s revenue-sharing system it has in place with viral sensations.
Also featured on the panel was Issa Rae, best known for her web series, “Misadventures of an Awkward Black Girl.” Rae began her rise to online comedy stardom as a student at Stanford University with a series called “Dorm Diaries,” focusing on what’s it’s like to be a black student at Stanford. Now Rae is setting her sights higher, saying, “I want to make a difference in the world.” With her Kickstarter campaign to raise capital for season two of “Misadventures of an Awkward Girl,” Rae raised over $56,000 in just 30 days, well exceeding her initial $30,000 goal. Recently, her videos have included cameos from the likes of Emmy-winning writer, rapper and star of NBC’s Community, Donald Glover.
Despite web popularity, Rae and Wu are finding it hard to break into mainstream media, predominantly because their racially charged humor isn’t all that appealing to traditional broadcast channels who find comfortability in “safe” content. Despite that hurdle, both are dedicated to using their popularity and celebrity contacts to continue their comedy. So, advertisers, if you’re looking for “hip” online sensations with a rabid fanbase to endorse one of your products or star in some viral content, look no further.
We’re not sure if all the Jeremy Lin hype is dying down yet (though the Miami Heat certainly didn’t help matters last week), but a few AKQA creatives are continuing to carry the torch for the New York Knicks guard with a little side project called “Feed the Linsanity.” The basic premise: Jeremy Lin is worth every tweet and certainly more than the league minimum salary according to AKQA’s Chiyong Jones, Gabriel Cheung and Siddhartha Dabral.
The trio, who came up with the name of the project over lunch and developed FeedtheLinsanity.com in just a day, aim to add $1 to Lin’s contract every time someone tweets #Linsanity and ultimate show the Knicks just how much social value the young pro has to go along with his play on the court. Will Lin’s social media fanbase rally around the budding star? Guess we’ll have to wait and find out. Perhaps the man himself will even chime in eventually.
Tonight marks the beginning of the 2012 NBA All-Star Weekend. Though the traditionally dull event won’t get a boost of excitement from an appearance by the league’s biggest story this year, New York Knicks sensation Jeremy Lin, the TV broadcast will more than likely feature a round of new spots from Translation for State Farm chronicling situations when sports fanaticism requires an insurance broker.
Out of the five “Fables of Fandom” that we’ve seen, the Cleveland Cavaliers and the Memphis Grizzlies spots are easily the most ludicrous and silly of the bunch. But, you can’t help but wonder if these ads would take a violent, gory turn if the Washington Wizards were still called the “Bullets.” Two more spots, for my beloved Milwaukee Bucks and Chicago Bulls, follow are the jump.
-Campaign Brief reports that Commonwealth Bank has ended its five-year relationship with GS&P and is taking its advertising business back to its native Australia to work with M&C Saatchi Sydney. link
-Let’s indulge our zombie fetish to end the day and show this nifty in-theater stunt in South Africa that promotes the resumption of season two of The Walking Dead (above). link
-Cirque du Soleil bought a “significant minority equity stake” in Sid Lee. link
-In case you missed it, W+K Amsterdam alum Lee Newman joined Ogilvy Chicago as president.
-Joe Warren, former MediaVest SVP/group planning director on Kraft, has joined Havas-owned media unit MPG as EVP, director of client services for the U.S.
Note: We will be off on Monday for President’s Day. See you Tuesday kids, enjoy the weekend!
When the New Orleans Hornets roll into Madison Square Garden tonight to play the white hot New York Knicks, “Linsanity” will be at an all-time high.
By now, even those who haven’t paid attention to the NBA since the days of Michael Jordan have heard about Jeremy Lin, the Harvard-educated, Chinese-American point guard who’s seemingly come out of nowhere to lead the Knicks to a miraculous seven-game winning streak. With each new victory, Lin’s bandwagon grows exponentially. Accordingly, the sports media perpetuates Lin’s growing legend at every opportunity, asking questions like, “Are New York’s Most Exclusive Restaurant’s More Eager to Sit Jeremy Lin or Eli Manning?”
Apparently, “Linsanity” is even spreading to the world of marketing agencies. In fact, Lexington, Kentucky-based agency Cornett Integrated Marketing Solutions is honoring New York’s biggest start by renaming itself “Cornett LINtegrated Marketing Solutions.” According to company president Kip Cornett, “Like Mr. Lin, we are an under-the-radar entity. Although Cornett represents national brands…the world hasn’t experienced the agency’s game-changing work just yet. The world has yet to experience our supreme LINtegrated marketing approach. Although they’re showing no LINperfections, we’re going to keep our new branding until Lin’s New York Knicks lose.”
Yes, readers, we agree that “silly publicity stunt is silly.” But cheer up, buttercups. It’s Friday, and the Knicks still haven’t lost yet. So, what are you waiting for? Jump on the bandwagon while it’s still fun, and somehow work a Jeremy Lin article into your agency’s blog. It’s an SEO booster, if nothing else.