From Translation comes a new spot for Bud Light that debuted during the NFL season kickoff this past weekend. To the tune of Stevie Wonder’s classic jam “Superstition,” we find a diverse selection of fans imbibing The King of Beers’ slightly less caloric sibling while conducting a bevy of bizarre pregame rituals.

Okay, so maybe these aren’t quite as bizarre as they could be, but Bud Light doesn’t generally target much of an insane demographic. Rather, Bud Light seems to be attempting to pick up market share among the kind of people who think that buying the same kind of nachos every Sunday is zany. Still, Colts fans will undoubtedly love the horseshoe in the fridge move, and this will more than likely inspire some of your least favorite people from Indiana to giggle gleefully about this on game day.

In other news, is that a Bills fan we see actually having something to high-five about? Credits after the jump.

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With a little spare time on their hands, Tara Lawall and Jeremy Straight, who are currently serving as copywriters at McCann and Translation, respectively, have churned out several greeting cards that would be fitting for, say, the not-so-loved ones in your life. Whether it’s an anniversary, new job, birthday or Mother’s Day, the pair’s “Passive Aggressive” greeting cards will serve whatever occasion to make recipients chuckle somewhat or slowly cut ties with you. Whatever works. If you’re looking for something more kindhearted, you can give W+K’s cards a try. Otherwise, head over to Lawall and Straight’s Etsy page and fork over $5 to add some subtle snark to your sentiments.

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