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Posts Tagged ‘Jeremy Thompson’

Anomaly Turns The MINI Into A Roller Coaster Ride…Kind Of

Anomaly has launched a new MINI Roller Coaster spot as part of their NOT NORMAL campaign for the automaker’s Canadian division.

The ad features people riding atop a customized version of the BMW-owned brand, strapped in to a roller coaster car attached to the MINI’s roof, screaming, holding cotton candy, and generally acting as if they’re on a looping coaster and not a British vehicle obeying the speed limit. Onlookers, meanwhile, wonder what the hell is wrong with these people. The genesis for this idea, ostensibly, is to show that the MINI is “not normal,” and the people treating a ride on the MINI as if they were at Six Flags certainly could be described as such (although they may have crossed over into “crazy”). I realize there are safety concerns involved, but I have to wonder if maybe they could have done a little more to make the ride on the MINI seem exciting (you know, like a roller coaster) and less like some kind of experimental therapy. But maybe that’s just me.

If you’ve ever wondered how to turn your car’s roof into a roller coaster car, you should definitely check out the “making of” video after the jump (along with credits). We’re pretty sure you’ll get pulled over for that one, though.

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Public Relations

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Meet Howie Mandel, Comedian, Talent Show Host, Breast Cancer Crusader

So, the Crispin Porter + Bogusky camp swears that this photo-op was not staged and that noted germaphobe Howie Mandel just happened to be taking a stroll along the streets of Toronto when he stumbled upon the topless women you see above. Whatever the case, this past Monday, Mandel encountered an effort from CP+B Toronto to raise awareness for Rethink Breast Cancer and its 10th annual fundraising event.

Crispin’s Canadian branch decided that advertising on women’s breasts might be the ideal medium to promote the event called “Boobyball,” which will take place in Toronto and Calgary on Oct. 14 and Nov. 9, respectively, and will include “cake, cocktails and cleavage.” Sounds like every stereotypical frat guy’s bachelor party, but whatever the case, it is for a good cause and Mandel did tweet out the, um, OOH effort to his 280,000 followers. We can’t snark on that. Click here for more info on the event and peep credits after the jump.

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