Your blood pressure probably has yet to drop since Kraft and CP+B turned tweets about Mac and Cheese into advertisements. That date, March 28, will go down in history books alongside events like the Spanish Armada, the Liberation of France and the Day that Music Died. Holy Cheeseasaurus Rex.

Well, 180LA and Boost Mobile (of “Where you at?” fame) are doing it again…but with a twist. Instead of turning complimentary/stupid tweets into advertising gold, Boost is using tweets of people complaining as the basis of its campaign. Who doesn’t love it when people complain over social networks? As 180 LA tells us, “The campaign is not just about ‘taking a tweet and making a spot.’ It’s about Boost taking the anger and frustration that people are hurling at the wireless industry on the web and making it the voice of a marketing campaign.”

“Working Man” is one of three television spots to air for the campaign, with a full launch scheduled for May 16. By the way, that awesome song in the background is Aloe Blacc’s “I Need a Dollar,” which was most famously used as the theme song for HBO’s terrible, vapid but somehow very enjoyable series How to Make it in America. Credits after the jump.

Read more

Check out this new Boost Mobile spot from 180LA, which features a a 20-foot tall giant who’s having a rough go at life and touts the mobile brand’s “Shrinkage” plan. In my world, shrinkage is never a good thing. And with the amount that it’s said in this spot, the point of it is completely lost on me.  How come they’ve gotta say it over and over again sooo many times? Welcome to the world of see, say, kids.

In a statement, Ari Weiss, CD at 180LA, had this to say about the clip (which was directed by MJZ’s Dante Ariola): “Giants have always been glamorized in the public eye, but the truth is being that large comes with obvious setbacks. Giants seemed to be the perfect spokespeople for a campaign featuring the upside of shrinking.”

Umm ya. It’s a whatever spot. Wouldn’t watch it again, wouldn’t necessarily talk about it again. But hey, some of you might actually have some shit to talk about it, so why not, right? Knock yourselves out. Happy November. Credits after the jump.

Read more

A few weeks ago, Adidas and 180LA turned heads with a decidedly strange music video for “Fast Don’t Lie,” the anthem for its new basketball campaign. Featuring NBA stars Derrick Rose and Dwight Howard along with comedian Ken Jeong moonlighting as nutty rich tycoon “Slim Chin,” we had a feeling we weren’t seeing the last of the trio (or Jeong’s pet cheetah).

As it turns out, Adidas and has an entire YouTube channel dedicated to the misadventures of Slim Chin and his lightning-fast, musically inclined athletic friends. Along with the videos, there’s an interactive portion (co-created with 180 Amsterdam) where fans can step into Derrick Rose’s Adidas kicks to drive to the hoop on Slim Chin’s own lavish court, performing aerial dunking maneuvers from an interactive, first-person perspective.

180LA copywriter Eric Helin says the campaign uses Jeong’s popularity to “grab basketball crazed kids attention.” While stars like Rose and Howard can probably do that on their own, watching Ken Jeong ride a jet-ski around his massive pool is pretty hard for anyone to ignore.

Full credits for the spots after the jump.

More: “Adidas Uses NBA Talent for Bizarre ‘Fast Don’t Lie’ Slow Jam”

Read more