TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Jerome Austria’

Deutsch LA Scores ECD from W+K

MattORourkeThis morning we learned that Deutsch LA signed Matthew O’Rourke as its newest Executive Creative Director.

O’Rourke has worn several hats during his decade-plus in the agency world: Copywriter at MRM; ECD at CP&B; GCD at McCann; owner of a stolen bike. In his most recent role he served as Creative Director at W+K, where he famously worked on campaigns for Old Spice, Levi’s, Sony, Powerade and Oreo.

Deutsch CCO Pete Favat says the hire is part of his agency’s efforts to build “an ‘A Class’ of creative talent across all disciplines.”

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Fred Armisen Hugs Bruce Willis for Honda, RPA

Since few would argue that the commercials were more interesting than the game last night, chances are you saw RPA’s “Hugfest” spot, featuring Bruce Willis and SNL-alum/Portlandia star Fred Armisen.

The simple, straightforward spot features Willis urging viewers to hug those around them that they care about — “the people that matter to you, matter to us” — as a way of emphasizing Honda’s commitment to safety. Armisen then appears and hugs Willis for the duration of the 60 second spot.

“Our simple, yet engaging, big-game spot is intended to highlight not only Honda’s deep concern for the safety of our customers, but the actual industry-leading crash test results that back up our commitment,” explained Mike Accavitti, senior vice president of auto operations at American Honda Motor Co., Inc.

The campaign extends beyond the big game spot, with a large social media component utilizing the hashtag #hugfest. During the Super Bowl, Honda posted “real-time video reactions from Willis about events such as penalties, fumbles and referee calls on the brand’s @Honda Twitter feed.” Immediately after the spot aired, Honda encouraged viewers to send virtual hugs (actually Willis hugging the camera) to loved ones who they couldn’t be near during the big game. Today, Honda is collecting hugs via Twitter by asking people “to send a picture or Vine of their hug with the hash tag #hugfest.” Bruce Willis will then respond with a “meme appraisal of the hug.” Additionally, Honda will have a homepage takeovers at MSN and ESPN, where a 30-second spot “How to Hug” video featuring Willis and Armisen will greet visitors to the sites. You can view “How to Hug,” along with credits after the jump. Read more

David Kim Heads Back to SF

Here’s what we got from a seemingly deleted Facebook status update from David Kim, who joined Deutsch LA as a group creative director merely 10 months ago. From what we’ve been told, this is what Kim posted: “LA’s in my blood but SF’s got my heart. #farewellDLA #lookingforaplacetoliveinSF.” Kim joined Deutsch LA as group digital creative director last year on Volkswagen, essentially taking over for Jerome Austria after spending a few years working at Venables Bell & Partners, helping the Bay Area agency launch Google Fiber and Intel’s “The Chase” in the process.

From what sources tell us, Kim and family just missed the San Francisco area hence the departure, which we hear was amicable. During his career, Kim also served as an interactive CD at Publicis Seattle on T-Mobile and served as a designer at TBWA\ unit \Tequila. No word yet on his next move, but we’ll keep you posted.

VB&P CD Behind Google Fiber Launch Heads to Deutsch LA

If the name David Kim doesn’t ring a bell, we’ll tell you that the senior creative was one of the masterminds behind Venables Bell & Partners’ Google Fiber launch from late July. Now, after spending nearly five years at the Bay Area agency, Kim has headed down south to Deutsch LA, where he has taken over as EVP, group digital creative director on Volkswagen. The new hire essentially succeeds Jerome Austria, who left Deutsch LA in August for the freelance circuit (though he’s probably still on that “surfing vacation” as we speak).

Along with the Google Fiber work, which helped celebrate the online giant’s launch of its super-fast internet/TV service in the Kansas City area, Kim has also pitched and led  the integrated campaign for Intel’s ambitious “The Chase” while at Venables. Prior to VB&P, the creative spent a few years as an AD/ACD at TBWA’s \Tequila and worked as an interactive CD at Publicis Seattle on T-Mobile. Guess you couldn’t write his mission statement at Deutsch LA any better as he says in a statement, “I aim to be the connective tissue between technology and creative design, bridging the gap between what is possible and what has not been done yet.” Godspeed, sir.

Austria, Deutsch LA Part Ways? (Updated)

Well, judging by his LinkedIn, it appears to be so. Just six months after officially assuming the title of digital group creative director at Deutsch LA, Jerome Austria is apparently back on the freelance circuit. We’re double-checking with the agency, which Austria first joined as a freelance CD last fall. During his full-time stay at Deutsch LA, the creative worked on the Volkswagen business, perhaps most notably on the “Fast vs. Fast” campaign for the automaker from earlier this summer.

Prior to Deutsch LA, Austria spent nearly three years at W+K New York, where he along with Kevin Proudfoot once led the creative department. We’ll update once we hear from the Deutsch camp.

Update: The Deutsch camp confirms that Austria has indeed departed (amicably) and is currently embarking on a “4-month surfing vacation,” which has him currently landing in Bali. Regarding reasons for his departure, we’ve been told that Austria “had not really wanted a full-time gig, but liked what he was doing so much here that he joined Deutsch LA. After he came aboard, he realized that he really preferred the flexibility of freelance life.”

Volkswagen, Deutsch Race Cars Against Fast-Talkers, Rubik’s Cubes

To prove the speed of VW cars, Deutsch asks people who know the meaning of “fast” to co-star in their latest TV spots. Four YouTube sensations—a Rubik’s Cube wizard, a beatboxer, a speed reader, and a lightning-finger guitarist—accompany Eric Norris (son of Chuck) around a race track, aiming to complete tasks in their various skill sets before the VW cars complete a lap.

Granted, it’s far easier for a car to get around a track than for a vulnerable human to read the Gettysburg address while in said screeching, speeding car. The race might not have been very fair. But, these spots are still fun, and the quickness of the VWs is nothing to scoff at. Also, can we pause for a second to appreciate “speed cuber” Anthony Brooks, who can solve a Rubik’s cube with one hand (above)?! I can’t even look at a Rubik’s cube, knowing that as soon as I touch it I will be met with total frustration and humiliation.

Deutsch did well by choosing Internet-famous individuals with awesome, unusual talents. Their presence gives us the impression that VW cars aren’t just fast, they’re original and inventive, too.

Credits and more spots from the campaign after the jump.

Read more

Austria Officially Assumes Title of Digital GCD at Deutsch LA

After spending a good portion of 2011 freelancing at Deutsch LA, Jerome Austria has officially been appointed as EVP, group digital creative director on the Volkswagen account. Most recently, Austria served as the creative force behind the teaser for the automaker’s Super Bowl follow-up to last year’s “The Force” called “The Bark Side,” which continued with the Star Wars theme and featured pooches barking “The Imperial March.”

You might remember Austria from his days at W+K New York, where he spent nearly three years and last served as ECD on accounts including Brand Jordan (such as the “Dominate Another Day” campaign starring Dwyane Wade) and ESPN before parting ways with the agency a year ago. Austria and co-ECD Kevin Proudfoot were subsequently replaced by Scott Vitrone and Ian Reichenthal, who returned to W+K after several years.

Anyhow, back to Austria. Though he initially planned on a temporary stay at Deutsch LA while testing out other local agencies, the success of campaigns like “The Bark Side” convinced him to stay put according to the agency, which currently houses  450+ staffers.

Kevin Costner Lends Voice to MLB Opening Day Spot

In just 13 days, Major League Baseball and the boys of summer will kick off their 2011 season. With the NFL heading for a lockout, it just might be baseball’s big year to reclaim the title as “America’s Game,” and really, when was the last time you saw this much patriotism crammed into a 30-second television spot? What about Obama and Bush throwing out pitches back-to-back? Everyone’s happy.

The guys at W+K got Mr. Field of Dreams himself, actor Kevin Costner, to give the ad a little celebrity push. Aside from making a movie about the sport every two years, Costner co-owns a northern Illinois independent league team and regularly visits University of Texas games and practices. Generic-sounding voice notwithstanding, he is the Hollywood personification of baseball, and the right man to give the league his endorsement.

Not into the MLB? Look at it this way: once March Madness subsides, the Bulls win the NBA championship and the NFL lockout is official, baseball is all we have. And, until we fix the BCS and take away Cam Newton‘s Heisman Trophy, NCAA football will always disappoint. If you’re looking for a bandwagon to jump on this year, word has it that the Milwaukee Brewers finally got themselves some pitching. Credits after the jump.

Read more

D-Wade Toys with Technology in Latest ‘Dominate’ Ad

The 007 winks continue in this latest Dwyane Wade-starring spot from W+K’s “Dominate Another Day” campaign for Jordan Brand. This time, Flash learns from his sidekick H (guess Q was already taken) about the techy upgrades that have been made to his game shoes and testing them in H’s state-of-the-art obstacle course.

What is the objective behind this whole mission/campaign, besides obviously selling the sneaker? It’s about D-Wade bringing the championship rings back to Miami–though that’s as far-fetched an idea as a hoverboard if the Heat keep losing to Boston like they have been. Noam Murro once again gets behind the camera for this clip–which marks one of  W+K New York’s last creative efforts during the Austria/Proudfoot era–and Trent Reznor‘s cohort, Atticus Ross, returns to compose the score.

Full credits after the jump.

Read more

Vitrone, Reichenthal Head Back to W+K

It didn’t take long for former Y&R New York creative leads Scott Vitrone and Ian Reichenthal to regain their footing. Just days after it was announced that they were out at the aforementioned agency, the pair has now moved over to W+K New York to take over as co-executive creative directors.

Vitrone and Reichenthal, who have been a tandem since 1999, actually began their partnership at Wieden, where they worked on Nike. The duo replaces Jerome Austria and Kevin Proudfoot, who left W+K last month, and will work alongside New York MD Neal Arthur. Arthur if you recall took over as managing director for Buz Sawyer in April of last year. Regarding their return, Vitrone says in a statement, “When we accepted the job, Dan [Wieden] said, ‘Welcome home.’ And that’s exactly how we feel, too. To come back to W+K, 11 years after meeting there and first working together, is really special for us.”

NEXT PAGE >>