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<title>Jerry Ferrara - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>W+K, EA Employ Turtle, Johnny Drama in &#8216;Need for Speed&#8217; Effort</title>
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<p>Seven seasons in, and HBO&#8217;s <em>Entourage</em> still seems to have some marketing strength behind it. In one corner, you have EA Games&#8217; <em>Need for Speed</em>, the most successful (and prolific) racing videogame  franchise in history that&#8217;s set to have a new installment, <em>Hot Pursuit</em>, released on Nov. 16. In the other corner are a pair actors whose fame comes from portraying two of the most annoying characters in the history of televised fiction. Thanks to <em>Entourage</em> and the inaccurate interpretation of Hollywood douchebaggery as &#8220;kind of cool,&#8221; we now have the lame spokesbros of what is sure the be one of the most highly rated video games of the year.</p>
<p>Of course, if W+K Amsterdam opted (or had the budget) for <em>Entourage</em>&#8216;s two biggest breakout stars, <strong><a href="http://www.mediabistro.com/Adrian-Grenier-profile.html">Adrian Grenier</a></strong> and <strong><a href="http://www.mediabistro.com/Jeremy-Piven-profile.html">Jeremy Piven</a></strong>, it would be hard take our &#8220;loser by day, hero by night&#8221; subjects seriously as valets. Then again, we do know <strong><a href="http://www.mediabistro.com/Kevin-Dillon-profile.html">Kevin Dillon</a></strong> as &#8220;Johnny Drama,&#8221; the untalented brother of a Hollywood star who will take any role he can get. We also know him as <strong><a href="http://www.mediabistro.com/Matt-Dillon-profile.html">Matt Dillon</a></strong>&#8216;s less-talented brother, who has no problem picking up his trademark shades and playing a &#8220;renegade cop.&#8221; We know <strong><a href="http://www.mediabistro.com/Jerry-Ferrara-profile.html">Jerry Ferrara</a></strong> only as &#8220;Turtle,&#8221; the hip-hop speaking fat guy who looks pretty good since dropping the weight. Only through the miracle of videogames could these guys really have a shot at being famous, and even then it would only be their online screen names that people know.</p>
<p>In this sense, W+K has it right: no one would think either of these guys has any sort of rebellious alter ego capable of winning an illegal street race or a high-speed chase. We just wonder if Dillon and Ferrara are wise to the joke.</p>
<p>Credits and two more spots with a bit more acting after the jump:</p>
<p> <a href="http://www.mediabistro.com/agencyspy/wk-ea-employ-turtle-johnny-drama-for-need-for-speed-effort_b9527#more-9527" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/wk-ea-employ-turtle-johnny-drama-for-need-for-speed-effort_b9527#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/wk-ea-employ-turtle-johnny-drama-for-need-for-speed-effort_b9527</link>
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		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Wieden & Kennedy]]></category>
		<category><![CDATA[Adrian Grenier]]></category>
		<category><![CDATA[Alex Nicholls]]></category>
		<category><![CDATA[Alex Nicholls –Lee]]></category>
		<category><![CDATA[Alison Maclean]]></category>
		<category><![CDATA[Anthony Hardwick]]></category>
		<category><![CDATA[Barrie Williams]]></category>
		<category><![CDATA[Dinah Rodriguez]]></category>
		<category><![CDATA[Edu Pou]]></category>
		<category><![CDATA[Eric Quennoy]]></category>
		<category><![CDATA[Erik Verheijen]]></category>
		<category><![CDATA[Evelien Schenkkan]]></category>
		<category><![CDATA[Gregg Clampffer]]></category>
		<category><![CDATA[Jackie Kelman Bisbee]]></category>
		<category><![CDATA[Jeremy Piven]]></category>
		<category><![CDATA[Jerry Ferrara]]></category>
		<category><![CDATA[Jesse Long]]></category>
		<category><![CDATA[Kells Jesse]]></category>
		<category><![CDATA[Kevin Dillon]]></category>
		<category><![CDATA[Kimia Farshidzad]]></category>
		<category><![CDATA[Kirk Johnsen]]></category>
		<category><![CDATA[Lara Ramirez]]></category>
		<category><![CDATA[Mark Bernath]]></category>
		<category><![CDATA[Mathew Jerrett]]></category>
		<category><![CDATA[Matt Dillon]]></category>
		<category><![CDATA[Paul Plew]]></category>
		<category><![CDATA[Rob Watzke]]></category>
		<category><![CDATA[Ryo Kinno]]></category>
		<category><![CDATA[Sanne van Hecke]]></category>
		<category><![CDATA[Sean Vij]]></category>
		<category><![CDATA[Valerie Romer]]></category>
<pubDate>Mon, 01 Nov 2010 16:46:10 +0000</pubDate>
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