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Posts Tagged ‘Jess Ensor’

Leo Burnett Unveils ‘My Burger’ Winners for McDonald’s UK

Leo Burnett is unveiling McDonald’s “My Burger” campaign today, as the chain announces that five crowd-sourced burgers are being made available in the UK.

“My Burger” truly began back in May, with McDonald’s calling upon consumers to submit burger ideas through an online “burger builder” created by digital agency Razorfish. Entrants combined a beef patty with their choices from over 80 ingredients for toppings. The most popular burgers were then assessed by a panel including English rugby legend and Celebrity MasterChef winner Phil Vickery and McDonald’s Managing Director Mark Hawthorne, who chose the ultimate five winners. Leo Burnett’s documentary- style campaign introduces the winning burgers by way of some almost-winners who either went a step too far with their ingredients or, in one case, had the same ingredients as the winning burger but forgot to submit. The five winning burgers will each be featured on the menu for one week before the next winner is introduced. They include the “Big Uno,” “The Sweet Chili Fiesta,” “The Ultimate Supreme” “The McPizza Pepperoni Burger,” and “The Big Spicy Bacon.” The “Big Uno” launches today, and the promotion will end with “The Big Spicy Bacon Burger” from November 12-18. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Blue Hive, London Unveils Ford Mustang with ‘The Road Awaits’

The Ford Mustang is coming to Europe for the first time in its 50 year history, and agency Blue Hive is launching the brand with a campaign culminating in a chance to pre-order the iconic car during the Ford-sponsored 2014 UEFA Champions League Final on May 24th.

The TV spots showcase open roads in different locations across Europe with the campaign tagline, “The Road Awaits.” Logistically ambitious, the spots “involved closing landmark roads around Europe – including the Coliseum in Rome, Regent St in London and the Brandenburg Gate in Berlin.” The commercials are part of a larger, 360 campaign which also includes digital, social media, email, print, and cinema. Each of these components directs viewers to the landing experience where participants can register their details for a chance to pre-order a Mustang of their choice. Only 500 of these Mustangs will be available ahead of the car’s official launch, and Blue Hive has created a digital pop-up shop allowing fans to have a chance at pre-ordering for the duration of the 2014 UEFA Champions League final. Stick around for credits after the jump. Read more

A Lovely Lady Will Never Top the Taste of a Cold Stella

Ok, so maybe that’s not the truth in reality (unless you’re at the pub drinking at this moment in time), but one can theorize such a thing from this rather kitschy Stella spot called “Apartomatic” from Mother that features the co-directing services of  Wes Anderson and Roman Coppola.  We’ve been told the ad is set in 1960′s Europe and it sure does feel like it, what with the mod music, design, and ok, maybe not the shape-shifting apartment. All that’s missing is a cameo from Pagoda.  We’ve seen the lovely Stella clip from fellow auteur Wim Wenders; here’s the upbeat antithesis. Credits after the jump.

More: “Stella Gets All Snazzy with New Print Push

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