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Posts Tagged ‘Jess Ensor’

Blue Hive, London Unveils Ford Mustang with ‘The Road Awaits’

The Ford Mustang is coming to Europe for the first time in its 50 year history, and agency Blue Hive is launching the brand with a campaign culminating in a chance to pre-order the iconic car during the Ford-sponsored 2014 UEFA Champions League Final on May 24th.

The TV spots showcase open roads in different locations across Europe with the campaign tagline, “The Road Awaits.” Logistically ambitious, the spots “involved closing landmark roads around Europe – including the Coliseum in Rome, Regent St in London and the Brandenburg Gate in Berlin.” The commercials are part of a larger, 360 campaign which also includes digital, social media, email, print, and cinema. Each of these components directs viewers to the landing experience where participants can register their details for a chance to pre-order a Mustang of their choice. Only 500 of these Mustangs will be available ahead of the car’s official launch, and Blue Hive has created a digital pop-up shop allowing fans to have a chance at pre-ordering for the duration of the 2014 UEFA Champions League final. Stick around for credits after the jump. Read more

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A Lovely Lady Will Never Top the Taste of a Cold Stella

Ok, so maybe that’s not the truth in reality (unless you’re at the pub drinking at this moment in time), but one can theorize such a thing from this rather kitschy Stella spot called “Apartomatic” from Mother that features the co-directing services of  Wes Anderson and Roman Coppola.  We’ve been told the ad is set in 1960′s Europe and it sure does feel like it, what with the mod music, design, and ok, maybe not the shape-shifting apartment. All that’s missing is a cameo from Pagoda.  We’ve seen the lovely Stella clip from fellow auteur Wim Wenders; here’s the upbeat antithesis. Credits after the jump.

More: “Stella Gets All Snazzy with New Print Push

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