Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.
Top 25 NYC ad agency is looking for a Digital Art Director. next job Mercury Media is looking for a Senior Media Buyer - Direct Response. next job IMRE, LLC is looking for a Account Manager, Integrated Consumer Programs. next job IMRE, LLC is looking for a Social Marketing Program Manager, 5Loom. next job Creative Circle is looking for a Digital Media Director. next job Blue State Digital is looking for a Creative Director: Advocacy and Fundraising. next job JWALK is looking for a Freelance Associate Creative Director. next job Cooke and Co is looking for a Account Manager. next job Myriad Marketing is looking for a Public Relations Executive. next job LaPlaca Cohen is looking for a Account/Trafficking Coordinator. see all