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Posts Tagged ‘Jesse Blatz’

Team One Posits Lexus F As ‘Temptation’

Team One runs through a list sins encouraged by the Lexus F performance line in their new spot, “Temptation.”

According to the 60-second spot, the Lexus F, “Provokes lust, unleashes wrath, incites envy, and elicits pride.” Absent are two of my personal favorites, sloth and gluttony, which Team One decided (understandably) don’t really do much to sell luxury performance vehicles. Greed is skipped over because they’re trying to get people to shell out a lot of money for a car here.

The spot, slickly produced by RSA, does a better job of tying the vehicle to certain sins than others. Lust is embodied by a couple making out in the rain, after which the Lexus F happens to exit a garage, not doing much to show how it “provokes lust.” Oh wait, it’s because the guy stops making out for a second to check out the Lexus F. Ugh. The rest of the sins are dealt with a bit better, with “unleashes wrath” tied not to actual anger but the car’s power, and envy and pride dealt with in more obvious ways. Perhaps most importantly, “Temptation” makes the Lexus F look good, even if its concluding line, “Temptation comes in many heart-pounding forms, but only one letter” is a bit weak. Stick around for credits after the jump. Read more

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Thursday Odds and Ends

-Former Mullen creative Jesse Blatz, who helped the agency land Zappos and worked on JetBlue among other clients, has left for the left coast to join up with Team One. In addition to Blatz’s hiring, the agency promoted Elizabeth Brownsen to executive director, operations and technology.

-Following a review, blending machine brand Vitamix tapped Cramer-Krasselt Chicago to serve as its new AOR. No word on who else participated as of yet.

-”Mom Wins” in a new spot from Minneapolis-based Campbell Mithun for Land O’ Lakes (above).

-Ex-Grey NY creative resource manager Lia Armatas, who worked with the agency’s E*Trade Super Bowl team, has joined up with ArnoldNYC as director of creative resources.

-GSD&M alum Tyler Crelia and content producer Joel Henderson have joined the roster of Austin-based agency/prodco, Greatest Common Factory.

-Meet your “33 most creative women in advertising,” courtesy of Business Insider. link

-Draftfcb Orange County appointed Yolanda Cassity, who’s helped the agency’s Taco Bell account, to the role of  EVP, group managing director.

-According to Fortune, Google is still the best company to work for. link

-Cali shop Blitz unveiled a new web redesign for Dole. link

-Hilton has teamed up with The Onion, well, its creative services division, to help stop “vacationitis.” link

JetBlue Aims to Put People First in Latest Campaign

Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how  little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.

More: Mullen Debuts First Work for Planet Fitness

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