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Posts Tagged ‘Jesse Bowen’

Nintendo, Leo Burnett Channel ‘Inception’ in Mario/Luigi Spot

In a spot that brings to mind Christopher Nolan’s Inception, doctors observe and interact with a sleeping Luigi to alter the dream world he resides in while sleeping.

At the beginning of the spot one of the doctors announces that the Nintendo 3DS “Will allow us to view the strange dreams of our friend Luigi.” The doctors probing a sleeping Luigi premise is balanced nicely with gameplay footage, including tiny Luigis forming a hammer and then a ball to battle enemies. At one point a doctor pulls on Luigi’s mustache, which acts as a slingshot for Mario in Luigi’s dream world. The typical Mario franchise charm is in full effect here.

“Sleeping Problems” incorporates gameplay into the spot in an organic way (not always easy to do), while making the game seem like a lot of fun. In fact, this makes me really want a 3DS. This is a problem, mostly because I can’t afford a 3DS any time soon. So thanks for that. Jerks.

Christopher Nolan could not be reached for comment. Credits and “bloopers” video after the jump.  Read more

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Pigeon Enthusiast Mike Tyson Talks ‘Darker Side of Boxing’ for EA

According to Mike Tyson, the most famous ear-eating (convicted) rapist in America, he got into boxing because getting beat up looked like fun. Okay, earning the title of “The Baddest Man on Earth” and tattooing nearly half of your face might not make you the most reliable narrator. But, as I learned from a recent episode of Ellen watched with my mom accidentally saw part of when I was robbing an electronics store, when Iron Mike talks, people listen. In this spot for “Fight Night Champion,” it’s hard to look away.

And, good for EA and the agency behind the 7-minute spot, San Francisco-based Heat, for realizing that in a world where MMA makes professional boxing look like croquet, the sport needs someone like Tyson around to keep breathing his brand of brutality into young fans. On EA’s YouTube channel, a series of videos featuring Tyson, Tommy Morrison and Joe Frazier have a 17+ Mature rating and an age lock as the athletes talk about the “dark side of boxing.” Tyson’s video might start tame, but around the 4:45 mark, he uses graphic detail to talk about his time in prison.

It might seem like an odd tactic for moving copies of a video game. But, when you consider that Mayweather v. Mosley doesn’t carry nearly the weight as UFC’s Velasquez v. Lesnar, it’s time to step up your game. That’s probably why Heat turned to the notorious cultural bad boys at Vice to take over editing the spots. Credits after the jump.

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