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Posts Tagged ‘Jessica Biel’

Denny’s Parts Ways with Gotham, Consolidates Advertising at Erwin Penland

Well, the three-year relationship between Denny’s and IPG-owned, New York-based agency Gotham has come to an end. In a pretty self-explanatory statement, Frances Allen, chief brand officer for the 60-year-old diner/casual restaurant chain, says:

“We are very grateful to Gotham. ‘America’s Diner is Always Open’ has reconnected with consumers across America, earning us both an Effie and a Cannes Lion award in the process. We are enormously proud of that work and are thankful to Gotham for their dedication and partnership over the last 3 years.

All businesses evolve, and Denny’s is no different. Over the last four years we have developed a strong relationship with Erwin Penland through their work on various aspects of our business, and we believe that their ever expanding expertise and unique understanding of the Denny’s brand makes them the right fit as our agency of record going forward. With Erwin Penland we see the opportunity to both consolidate our business for efficiency and enhance our united national and local marketing and advertising efforts, while upholding the high creative standards that have been set by Gotham.”

Gotham initially beat out Erwin Penland (as well as BBDO and KBS+) back in August 2010 for the Denny’s duties, though EP continued partnering with the brand for menus, merchandising and local support. Erwin Penland will now handle both creative and media. As for Gotham, perhaps the agency’s most notable work for Denny’s, from our perspective at least, was the “Always Open” series hosted by David Koechner and featuring a host of famous folks including Jessica Biel, Jason Bateman, Sarah Silverman, Amy Poehler and Will Arnett. You can check out the Poehler clip after the jump if you’d like.

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Denny’s Kicks Off Second Season of ‘Always Open’ Series

Gotham, Electus, College Humor Productions and the gang at DumbDumb (aka Will Arnett & Jason Bateman) have joined forces once again with funnyman Champ Kind David Koechner to launch season two of “Always Open,” which if you don’t know is a series where Koechner chats it up with celebs inside a Denny’s. First up to bat is the fetching actress Jessica Biel, who receives a rather disappointing gift from our host, talks about her climb up Mount Kilimanjaro (which was par of the HP “Summit on the Summit” campaign) and a hypothetical situation surrounding it. It’s dry and may evoke a chuckle or two, just like last season. Upcoming guests this time around include Maya Rudolph and Christina Applegate.

 

Tuesday Odds and Ends

-Chuck Porter will continue serving as chairman of the 4A’s, which announced its 2011-12 board of directors. link

-Colle+McVoy president/CEO Christine Fruechte talks about how biking can help a company’s bottom line. link

-L.A. agency/prodco Stun Creative launched a print unit, Buster INK, and hired former Fox TV SVP/design Michael Vamosy as its lead and ECD.

-NBC has retained the right to broadcast the Olympics through 2020 and some folks are already calling it a “big gamble.” link

-Black Enterprise named Burrell as its 2011 Advertising Agency of the Year. link

-Richards Group alum Everett Wilder was promoted to principal/GCD at Dallas-based shop, Firehouse.

-Optimus production arm ONE at Optimus added Jim Matlosz and Ryan Bosworth as directors.

-Jessica Biel, Pharrell Williams and director Darren Aronofsky team up for a Revlon spot (above) from DDCD & Partners. link

-Speaking of Revlon, Y&R London and Taxi NY will now share the brand’s global creative business. link

 

Guest Review: DNA Foundation – ‘Real Men Don’t Buy Girls’

Our pal Roger Baldacci from Arnold Worldwide is back with his bi-weekly campaign critiques. This time, he offers his $.02 on Demi Moore and Ashton Kutcher‘s attempt to rid the world of child slavery. Take it away, Roger.

This week, I thought I’d take a brief hiatus from my personal crusade against viral stunt videos and lighten things up.  Have a bit of a laugh.  Enjoy some blithe comedy while we explore the more hilarious aspects of child sex trafficking.

A lot of people are up in arms about this unconventional effort from Ashton Kutcher and his cougar wife Demi Moore to heighten awareness of forced prostitution. What offends me the most, frankly, is that these videos are not terribly funny. It’s hard enough to make people laugh in general. Comedy writing is actually very difficult. One need only judge the radio category at any major award show to truly grasp this tragic truism.  So making people laugh while talking about the child sex trade is even more difficult. Ashton and Demi went with using A-list celebrities and the soon-to-be patented “Old Spice type” humor. In fact, the Old Spice guy even starred in one of the videos. Thanks to the fine folks at Wieden, we will all be subjected to this brand of “off-beat” humor in the coming years to sell everything from CPG products (“Look at your Swiffer mop, now back at me!”) to more hard hitting/comedic public service campaigns for issues like female genital mutilation.

I get what they are trying to do. It’s the Outpost.com hamster cannon all over again. If people are talking about it, even hating on it, then they are talking about this very important issue. And guys are the target and are more likely to pass along something crude and funny versus a more powerful, sobering message. And it’s working, is it not? I am writing about it. But it just doesn’t feel right. It’s like watching the clip of Michael Richards committing career suicide in front of your eyes. Still, I joined their Facebook page, found my photo embedded in the spot and witnessed Jessica Biel say directly to the camera as if she had inside knowledge- “Roger is a real man.”  Talk about uncomfortable comedy.