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Posts Tagged ‘Jessica Dierauer’

Friday Morning Stir

-FCB Inferno launches “#IOU” online campaign for Grant’s whiskey (video above).

-Molson Coors retains ZenithOptimedia and Kinetic to handle its UK and Ireland media account following a six-month review.

-Five reasons Cadillac’s move to New York will be good for the brand.

-Arnold Worldwide evolves agency model to include integrated approach to reaching America’s growing cross-cultural audience with additions of Christopher Campos as managing director, growth strategies and development; Marco Castro as VP, director of operations; and Hugo Castillo as VP, creative director.

-Executive producers Peter Gannon and Jessica Dierauer teamed up to launch New York-based music content company Able Baker.

-Pornhub launches a record label, is searching for an anthem.

-Sonic was named QSR Digital Brand of the Year at the Food Service Technology Conference & Showcase.

-How to dress for ten agency roles.

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Dell, Y&R New York Show Brothers Can Get Along with Proper Technology

What would it look like if J.K. Rowling was sleepy and directed a Dell commercial? That’s mostly a compliment for “Brothers,” a cutesy spot that doesn’t draw attention to itself, but could’ve done so a little more, considering it’s going to run during the Olympics. With whimsical storytelling and a few colorful scenes, there’s enough material to hold your attention for the time being.

The story focuses on two brothers, the Kavanaughs, who have a strong connection, even as children. They grow up to start a business together, Kavanaugh & Kavanaugh, not to be confused with Kavanagh & Kavanagh, a real law firm in Millville, NJ, I found on Google after watching. The Kavanaugh brothers, who have never been separated, know that they must for their business to succeed. So, one brother heads to Asia to globalize the company. How do they do this? With Dell products and with tablets that aren’t affected by blackouts. There’s a good story here, and I must give credit for the lack of overbearing product placement, but this spot could use a bit more verve. Credits after the jump.

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UNCF, Y&R Go Beyond Donations, Asking for ‘Investment in the Future’

Since 1944, the United Negro College Fund has operated under the banner “A Mind is a Terrible Thing to Waste.” Today, they’re updating to the too-long slogan “A Mind is a Terrible Thing to Waste But a Wonderful Thing to Invest In.”

Regardless of its verbosity, Y&R New York and the Ad Council’s new campaign is a smart, relevant adaptation. Instead of accepting donations for their fund, UNCF is “taking the cause straight to where the money is,” and has created the first-ever stock for social change. Columbia University economist Clive Belfield created an algorithm to determine the value of a share, which investors can purchase via Better Futures’ website.

The Better Futures campaign puts concept into practice, and shows people that they’re not just giving money, they’re investing in future generations. Y&R’s pro bono work will include print and TV PSAs that “use real stories from real UNCF students to show how that investment will pay dividends for all our futures,” says Michael L. Lomax, president/CEO of UNCF, in a statement. If investors are inspired to get involved, the Better Futures stock could be Wall Street’s most meaningful.

Credits after the jump.

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Dell Ups its Game, Brings a Graphic Novel to Life

From Dell’s lead agency Y&R NY comes this enchanting new TV spot that tells the story of a cubicle slave named Thomas and his aspirations to be something more.

Obviously, 2013 finds Dell in quite a different spot than they were in a decade ago. While “Dude, You’re Getting a Dell” was seen as a major success in convincing parents worldwide that their college-bound spawn actually needed a computer, the company is now the butt of tech jokes. In fact, consider this headline from last week’s edition of The Onion: “Dell Acquired By Gateway 2000 In Merger Of 2 Biggest Names In Computer Technology.” Yes, Michael Dell‘s buyout of the company is seen to be as relevant as Gateway 2000. Ouch.

Dell has been relying big on Y&R, especially after parting ways with Sid Lee and Arnold in January. With spots like “Thomas: Creator of an Alternate Universe,” Y&R proves that Dell made a wise move consolidating their commercial work with one agency. Not only do we get some great visuals, but we actually see the Dell XPS laptop in action, looking (to be honest) surprisingly forward-thinking for a company that my generation sees as playing catch-up for the last few years. Add to great advertising some bold business moves, and Dell could yet find the pathway to long-term profitability. Credits and a behind-the-scenes clip after the jump.

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Y&R Finds Replacement for Eric Johnson

It didn’t take long for Y&R New York to replace Eric Johnson, who left the agency recently to head up the music department at DDB Chicago. Y&R has announced that DJ Bunny Ears’ successor is Jessica Dierauer, who has been promoted to the post of executive producer of music and creative content.

Dierauer has spent the past two years as executive content producer at Y&R’s Big Apple branch, producing and executing integrated campaigns, websites, new media applications and events for clients like LG and Office Depot. Prior to Y&R, Dierauer was a senior producer at BBH NY and has also worked as a producer at various agencies during her career including CP+B Miami, KBS+P, Martin and W+K Portland. Regarding her new post, Dierauer says in a statement, “Great music not only makes a commercial memorable, but it often adds value to a brand’s perception. This new position allows me to merge my love of music and production while also fostering and promoting the arts and culture within the agency—and also help out the music industry.”