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Posts Tagged ‘Jill Silberstein’

Code and Theory, Snapple Are Off to the Ostrich Races

The world is weird, and Snapple has succeeded in giving us small moments to reflect and delight in that with every juice. Now with their latest digital campaign from Code and Theory (check out our recent Cubes tour with the shop here), those moments are deepened via “Re-enFACTments,” videos that bring Snapple Real Facts to life.

The most recent bit of useless knowledge re-enFACTed is that the ostrich’s brain is smaller than its eyeball. To prove this point, we see the ostrich peck moodily at the camera, allow humans to ride on its feathery back, and make vague humming sounds. But the real point is that, “the true measurement of a champion *isn’t* the size of its brain.”

365: Neck-in-Neck is an HBO-24/7-style sports documentary on the wild world of ostrich racing. In the 5-minute (riveting and thus justified) spot, we watch the townfolk of Chandler, Arizona, put on their annual ostrich race, featuring both riding and chariot racing. Snapple interviews the head trainer and his prize ostrich, Julio, who was apparently bullied as a youngster. He hid his head in the sand but was still mercilessly attacked by vicious teenage beaks. Today he is a winner.

This is all real, seconded by a Daily Mail article on the “Hilarious and Unpredictable World of the Great American Ostrich Races.” There’s something fascinating about ostriches, and seeing fully-grown men on their backs is even more bizarre. Snapple strikes us with wonder every time we open a juice, and this campaign lengthens that curiosity, engaging until the last sip.

Credits after the jump

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Dr. Pepper’s Biggest Fan is Apparently a Straight-Edge Metalcore Guitarist

Meet Andy Williams, a 30-something bearded musician who shares a name with a recently deceased beloved pop singer/actor. Williams hails from Buffalo, New York, eschews the mere notion of a 9-to-5 office gig, and plays guitar in semi-popular hardcore band Every Time I Die.

It might seem to a naive person that Williams has it all: A cool job, musical chops, great friends, adoring fans and a magnificent beard. However, Williams suffers from a debilitating addiction. While his bandmates indulge in the clinically recommended rock star diet (drugs, fast food, booze), Williams battles every day with his 23-flavored soft drink crutch, Dr. Pepper. In fact, as the above video from Dr. Pepper and Code and Theory suggests, Williams cannot even take the stage some nights without receiving his fix.

As with most cases of substance abuse, Williams’ crippling habit has racked up quite the bill over the years. It’s become so bad, in fact, that Williams is now soliciting fans to buy him cans of Dr. Pepper via Twitter. More disconcerting still is that having heard of Williams’ unique problem, Dr. Pepper has decided not to encourage the guitarist to seek the medical attention he requires. Rather, Dr. Pepper is integrated Williams’ story into their “1 of a Kind” campaign, propping up his near lifeless body against a wall and making him pose with a guitar for a giveaway.

Remember, the moment your friend gets a Dr. Pepper tattoo is the moment you start setting arrangements for an intervention. Credits after the jump.

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Presenting NBC’s Pregame All-Star Musical Jamboree

One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.

“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.

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Tuesday Odds and Ends

 

-Yahoo, Microsoft and AOL have announced display ad agreements. link

-Facebook is now too big to buy, according to the social network’s COO, Sheryl Sandberg. link

-Directing duo dom&nic (above) signed with bi-coastal/international prodco Station Film for U.S. representation.

-The 4A’s is ready to move from the Chrysler Building to a newly designed, open office space on Avenue of the Americas in NYC. link

-Jill Silberstein, formerly an EP at Mother New York’s in-house production/post department Mother Productions, has assumed the same title at NY-based Sound Lounge.

-Honda unveiled a new and improved version of its human-shaped robot, Asimo. link

-Is Brand Union’s new Brand USA logo confusing? link

-The Malbon Group, formerly Frank151 Media Group has been divided into three units: BON, a creative content agency; Frank151, a lifestyle brand; and The League, a creative community.

-Google has expanded its DoubleClick inventory. link

-KSL Media’s L.A. office promoted Matt Greenfield to EVP, director of client service.