Meet Andy Williams, a 30-something bearded musician who shares a name with a recently deceased beloved pop singer/actor. Williams hails from Buffalo, New York, eschews the mere notion of a 9-to-5 office gig, and plays guitar in semi-popular hardcore band Every Time I Die.

It might seem to a naive person that Williams has it all: A cool job, musical chops, great friends, adoring fans and a magnificent beard. However, Williams suffers from a debilitating addiction. While his bandmates indulge in the clinically recommended rock star diet (drugs, fast food, booze), Williams battles every day with his 23-flavored soft drink crutch, Dr. Pepper. In fact, as the above video from Dr. Pepper and Code and Theory suggests, Williams cannot even take the stage some nights without receiving his fix.

As with most cases of substance abuse, Williams’ crippling habit has racked up quite the bill over the years. It’s become so bad, in fact, that Williams is now soliciting fans to buy him cans of Dr. Pepper via Twitter. More disconcerting still is that having heard of Williams’ unique problem, Dr. Pepper has decided not to encourage the guitarist to seek the medical attention he requires. Rather, Dr. Pepper is integrated Williams’ story into their “1 of a Kind” campaign, propping up his near lifeless body against a wall and making him pose with a guitar for a giveaway.

Remember, the moment your friend gets a Dr. Pepper tattoo is the moment you start setting arrangements for an intervention. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

One day after the Super Bowl, brands are still fighting over what commercial “won” the big game in regards to social media, buzz or USA Today-ness. Unfortunately, one spot that won’t be part of the “best of” conversation, mainly because it wasn’t technically a “Super Bowl commercial” per se, is NYC-based production company Hungry Man’s pregame mini-musical promo for NBC’s various TV lineups.

“Brotherhood of Man,” passes the mic between shows’ stars, from Jane Krakowski and the 30 Rock cast to Kenan “Goodburger” Thompson and the SNL cast, from Ed Helms and the The Office crew to Will Arnett and the ladies of Up All Night. Hey, we even get to see that Alec Baldwin‘s voice lessons he took for his role in Rock of Ages paid off after all. Credits follow after the jump.

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New Career Opportunities Daily: The best jobs in media.

-Yahoo, Microsoft and AOL have announced display ad agreements. link

-Facebook is now too big to buy, according to the social network’s COO, Sheryl Sandberg. link

-Directing duo dom&nic (above) signed with bi-coastal/international prodco Station Film for U.S. representation.

-The 4A’s is ready to move from the Chrysler Building to a newly designed, open office space on Avenue of the Americas in NYC. link

-Jill Silberstein, formerly an EP at Mother New York’s in-house production/post department Mother Productions, has assumed the same title at NY-based Sound Lounge.

-Honda unveiled a new and improved version of its human-shaped robot, Asimo. link

-Is Brand Union’s new Brand USA logo confusing? link

-The Malbon Group, formerly Frank151 Media Group has been divided into three units: BON, a creative content agency; Frank151, a lifestyle brand; and The League, a creative community.

-Google has expanded its DoubleClick inventory. link

-KSL Media’s L.A. office promoted Matt Greenfield to EVP, director of client service.

New Career Opportunities Daily: The best jobs in media.